Discover SHIRO's Limited Edition SALT & WAVES Perfume Collection This Summer

SHIRO Unveils Limited Edition SALT & WAVES Collection

SHIRO has just introduced two limited edition products, the "SALT & WAVES" Eau de Parfum and the Cooling Body Mist, designed to evoke the refreshing essence of summer. Both items aim to provide a sense of comfort amidst the fast pace of everyday life, blending citrus, marine, and floral scents to create an atmosphere of relaxation and reassurance.

The creation of "SALT & WAVES" is rooted in the experiences of a perfumer who grew up by the sea. This collection is inspired by the unwavering presence of the ocean—ever-changing yet always there, capable of bringing solace simply by being observed. As you spray on this fragrance, a harmonious mix of zesty citrus notes and a soft sea breeze from salt awakens your senses. The fragrance evolves over time, mirroring the transformative beauty of the ocean.

Growing up near the water, the perfumer often explored the same beach, feeling the soft sand beneath her toes and chasing the glimmering waves under the sun. She recalls how every visit brought a new perspective, whether through a change in color, scent, or emotional resonance. It wasn't the sea that changed but herself. This reflection on personal growth is encapsulated in the fragrance, offering a space for both joyful and uncertain moments. Touching upon places and sights that ease one's mind can provide relief, and "SALT & WAVES" is intended to be that gentle presence that reminds you it’s okay to simply be yourself.

Important Release Dates

- July 21, 2026: SHIRO Membership Program "FAST RESERVE" for early product reservation starts.
- July 23, 2026: Launch of SHIRO's online store at 10:00 AM, along with availability at SHIRO's nationwide retail locations.

Product Lineup

1. SALT & WAVES Eau de Parfum (50mL / ¥11,220 inc. tax)
This fragrance opens with a sparkling top note characterized by cheerful citrus such as lemon and bergamot, layered with a hint of summer's salty breeze. Transitioning into a gentle, floral center of lily of the valley, it eventually culminates in a warm base of musk, amber, and sandalwood, echoing the tranquil atmosphere of an evening beach.
2. SALT & WAVES Body Mist Extremely Cool (60mL / ¥4,510 inc. tax)
Building on the success of the previous Ice Mint Body Mist, this product combines a burst of refreshing coolness with the alluring notes of SALT & WAVES. Perfect for summer outings or post-bath refreshment, this body mist is designed to provide a dual sensory experience of fragrance and coolness.

How to Use

- For the Eau de Parfum: Hold the bottle about 15cm from your skin and spray 1-2 pumps.
- For the Body Mist: A single use of 4 pumps allows for approximately 90 applications.

The spray design makes it easy to apply on hard-to-reach areas, proving useful during hot summers and muggy conditions. It's ideal for areas that accumulate heat, like the back and neck.

About SHIRO

Founded with the simple mission of creating products we want to use every day, SHIRO is a cosmetics brand that embodies ethical principles in its manufacturing process. The company has developed in-house, from product design to sales, ensuring a holistic approach to the beauty industry. They source materials worldwide and maximize their potential in skincare, makeup, and fragrance.

With direct stores across Japan, SHIRO has also established a presence in London, Taiwan, South Korea, and Hong Kong, selling through its own e-commerce platform in the US and cross-border commerce in China. The SHIRO empire extends into delectable offerings, including the food selection program SHIRO LIFE and the SHIRO CAFE restaurant.

Initiatives such as the "Everyone’s Sunagawa Project" aim to boost community revitalization through innovative factory developments. Looking to the future, SHIRO is committed to sustainability and aims for zero waste in its production by the time it celebrates its 15th anniversary in 2024.