Asahi and Lazuli
2025-05-22 03:11:12

Asahi Soft Drinks Integrates Real-time Research Service from Lazuli for Restaurant Trends

Asahi Soft Drinks Co., Ltd., widely recognized as a vital player in the beverage industry, has teamed up with Lazuli Co., Ltd., a tech startup based in Tokyo, to implement a revolutionary research service called 'Dining Out AI Research' starting from October 2024. This innovative tool aims to deliver real-time insights into food and drink trends within the restaurant sector, addressing the challenges faced by Asahi in providing data-driven solutions to their clients, the restaurants.

Traditionally, Asahi has been making suggestions to restaurant partners to help boost sales and profits; however, these proposals often lacked substantial data support, relying heavily on experience and intuition. This gap has been a significant hurdle due to the unavailability of integrated POS data, which presented a challenge in understanding market conditions. By adopting the 'Dining Out AI Research,' Asahi intends to access comprehensive POS data from restaurants, thus enriching their market insights and improving the quality of their proposals.

What sets the Lazuli service apart is its capability to aggregate data from over 1,500 restaurants, seamlessly collecting information on beverage and food sales, customer numbers, and average spending per customer. The service ensures that vast amounts of external dining POS data from the previous week are readily available for analysis. This immediacy allows restaurants to receive timely updates on dining trends, which is instrumental in enhancing sales strategies and proposals.

The 'Dining Out AI Research' will empower Asahi to comprehend sales dynamics across various food and beverage categories. By analyzing specific data trends, the insights gained will play a critical role in menu development and other innovative proposals, tailoring offerings that resonate with current market demands.

About Asahi Soft Drinks Co., Ltd.



Asahi Soft Drinks operates as a key subsidiary of the Asahi Group, focusing exclusively on beverages. With a rich portfolio that includes century-old brands like Mitsuya Cider, Calpis, and Wilkinson, Asahi also offers a diverse range of products including carbonated drinks, dairy beverages, coffee, teas, functional drinks, and fruit juices. The company's ability to evolve and cater to changing consumer preferences has solidified its position in the beverage industry.

Official Asahi Soft Drinks Website

About Lazuli Co., Ltd.



Founded in July 2020, Lazuli is a forward-thinking startup utilizing advanced AI and machine learning techniques to provide a cloud service known as 'Lazuli PDP'. This service enables business professionals in DX, e-commerce, and marketing to access global product information effortlessly. Furthermore, Lazuli plays a significant role in data collection and refinement through offerings like 'Dining Out AI Research', addressing the synchronization issues businesses face concerning product data. By bridging gaps in manufacturing, distribution, and sales processes, Lazuli fosters digital transformation across various sectors, aiming to create a world where product information is readily accessible to everyone involved in the business.

Official Lazuli Website

Conclusion



The partnership between Asahi Soft Drinks and Lazuli heralds a new era in the beverage and restaurant industry. By leveraging modern technology for real-time data insights, restaurants can enhance their operations, and Asahi can provide more precise, data-driven suggestions that ultimately result in improved sales and customer satisfaction.


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Topics Consumer Products & Retail)

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