#Japan #Tokyo #LEGEND MARKETING #ROLLS #ROLLS ECLIPSE

The New Era of Umbrellas: ROLLS ECLIPSE

ROLLS ECLIPSE, the latest series from the innovative umbrella brand ROLLS, has officially launched for pre-sale on Makuake as of July 25. Developed by LEGEND MARKETING Co., Ltd., based in Minato-ku, Tokyo, ROLLS has gained significant recognition in the crowdfunding space, raising a cumulative total of over 300 million yen. The launch of the ROLLS ECLIPSE comes with enticing early bird discounts through an exclusive coupon available on the official ROLLS Japan LINE account, offering up to 37% off for initial buyers.

Product Features of ROLLS ECLIPSE

The ROLLS ECLIPSE umbrella is designed for both sunny and rainy days, embodying the perfect blend of practicality and advanced technology. Unlike conventional umbrellas, this model features a remarkable heat suppression capability of -19 degrees Celsius, effectively minimizing the heat impact during scorching summers. It boasts an impressive 99.9% light blocking and UV protection rate, making it an ideal shield against the risks of heat stroke while under direct sunlight.

Incorporating a unique PET film treatment along with an automatic folding design, ROLLS ECLIPSE elevates usability. The difficulties associated with manual folding and the maintenance issues like mold caused by water exposure have been thoroughly addressed. Additionally, a nano-coating treatment enhances its water-repellent properties, ensuring a hassle-free experience post-use. By introducing this state-of-the-art umbrella, ROLLS aims to change the perception of umbrellas in Japan, where the usage rate of umbrellas for sun protection is currently only around 30%.1

1 According to company research.

Choose Your Color

Customers can select from six vibrant colors:

• - Mermaid Shell (Mint Blue & Pink)
• - Silk Cloud (Off-White & Light Beige)
• - Sunny Breeze (Yellow & Gray Blue)
• - Gold Brew (Light Brown & Brown)
• - Silver Satellite (Gray & Black)
• - Ocean Night (Navy & Navy)

The Vision Behind ROLLS ECLIPSE

According to Minho Hayashi, CEO of ROLLS JAPAN, the idea behind the product was driven by their concept of creating an umbrella that brings joy and brightness to daily life. He stated, "This umbrella is not just a tool; it’s designed to elevate your mood and add light to your day. We aim to make a complete blackout umbrella that means more than just protection from the elements. That’s how ROLLS ECLIPSE came to be."

User Testimonials

The ROLLS ECLIPSE umbrella has garnered positive feedback from a diverse group of users, showcasing its versatility and comfort:
"I never thought I would use a sun umbrella, but using ROLLS ECLIPSE has been a game changer; the direct sunlight is significantly blocked, and the temperature feels much cooler! The initial resistance I had as a man using an umbrella vanished quickly. Now, it's a must-have when I go out. I love how easy it is to open and store in just three seconds. Not to mention, it helps me avoid sun spots—truly a sign that the era of men using sun umbrellas has arrived!"

"As someone who has used folding umbrellas daily, I often struggled with folding them neatly, which was frustrating. The ROLLS ECLIPSE conveniently folds up in three seconds, relieving all my stress! I adore my light blue and pink color. It elevates my mood whenever I catch a glimpse of it. And with its complete light-blocking ability, I don’t have to worry about sunburn. It’s incredibly practical. I recommend it especially to those who find folding umbrellas inconvenient!"

"Managing a baby while pushing a stroller often leaves one hand occupied, so the ROLLS ECLIPSE’s rapid opening and easy storage have become indispensable. With complete UV protection, I can stroll under the sun without worrying about sunburn for my child; even on hot days, it keeps us cool. The dual-color design on the underside is adorable, and even when stored in the bag, it remains charming!"

Exclusive Discounts for Early Backers

The new ROLLS ECLIPSE will receive a limited-time sales discount on Makuake with various offers including:

• - Early Bird: Up to 32% off for early supporters, down to ¥7,380.
• - Pair Discount: Up to 35% off for bundling, down to ¥14,260.
• - With a LINE coupon, early buyers can enjoy discounts reaching 37% off the general sale price!

Product Details

• - Product Name: ROLLS ECLIPSE
• - Launch Platform: Makuake
• - Retail Price: ¥10,890 (tax included)
• - Crowdfunding Timeline: Project starts on July 25, 2025, and ends on August 30, 2025.

For detailed color options and more information, visit the Makuake project page here.

Color Choices:

• - Mermaid Shell: Mint Blue outside, Pink inside.
• - Silk Cloud: Off-White outside, Light Beige inside.
• - Sunny Breeze: Yellow outside, Gray Blue inside.
• - Gold Brew: Light Brown outside, Brown inside.
• - Silver Satellite: Gray outside, Black inside.
• - Ocean Night: Navy outside, Navy inside.

Overall Size:

• - External Arc Length: Approximately 110cm
• - Diameter: Approximately 98cm
• - Height when opened: Approximately 58.5cm
• - Folded Size: Approximately 25 x 4.5cm
• - Weight: Approximately 260g
• - Materials: Structure: Fiberglass, Al-Mg Alloy, Stainless Steel. Handle: ABS Resin. Fabric: High-density Polyester, Light Blocking Coating, PET Molding Film, Nano Super Water Repellent Processing (TORAY Group Authorized Specifications).

About LEGEND MARKETING Co., Ltd.

Established in Tokyo, LEGEND MARKETING serves as the exclusive distributor of the ROLLS brand in Japan, having successfully brought the series from Taiwan to the Japanese market. Their commitment to combining design aesthetics with functionality is evident not only in their product offerings but also in the community’s enthusiastic response to their innovative solutions.