Wines of Georgia Launches Exciting Tasting Events Across the U.S. to Promote Unique Georgian Wines

A New Wave of Georgian Wines Hits the U.S. Markets

The Wines of Georgia organization, which promotes the rich viticulture of Georgia, has embarked on an exciting journey to elevate its wine offerings in the bustling U.S. markets. Supported by the National Wine Agency, the brand's latest campaign, "Georgia, Naturally," aims to connect wine lovers and industry professionals with the varied and historic wines of this ancient wine-producing country. In a bold effort to raise Georgian wine's profile, the organization is observing a remarkable uptrend in exports to the U.S.; with a notable increase of 27% in volume and 32% in value in 2024 alone.

With such momentum behind it, Wines of Georgia is set to bolster its achievements with an extensive series of events aimed at educating the public and showcasing their wines. This favorable uptick in interest is attributed to consumers‘ growing fascination with Georgia's indigenous grape varieties and time-honored winemaking methods.

Celebrated Events Across the Nation

As part of their initiatives, Wines of Georgia will participate as a major regional sponsor at the prestigious TEXSOM event from August 24-26. Here, attendees will enjoy a diverse array of Georgian wine styles during a series of enriching, grand tasting sessions. Following this, the crown jewel of the campaign, a dazzling Grand Tasting and Masterclass, is slated for September 23 in Los Angeles. This exciting event is designed for wine professionals and consumers to dive deep into the exceptional world of Georgian wines.

Participants will have the unique chance to discover over 100 different wines across multiple styles, including reds, whites, and sparkling varietals. A standout feature of the event will be a dynamic, four-hour walk-around tasting, alongside an engaging masterclass led by celebrity host Phil Rosenthal, known for his gastronomic adventures on “Somebody Feed Phil.” This immersive experience promises to highlight the culture and exceptional wines of Georgia, culminating in a consumer session where Rosenthal will showcase clips from his popular Netflix show.

For those eager to participate, tickets to the consumer evening are available for $49.99, while U.S. importers can join the tastings free of charge to spotlight their unique portfolios directly to media and consumers.

Expanding Reach with Regional Festivals

Wines of Georgia's outreach will not be limited to Los Angeles alone. The organization is gearing up for a robust fall event schedule that will resonate deeply across the country. This includes participation in the Karakterre Festival in Brooklyn, NY, on October 25, showcasing various wine producers from Central and Eastern Europe, where Georgia will stand out with its unique offerings.

The following day, October 26, the Orange Glou Fair is another opportunity for Wines of Georgia to shine alongside renowned amber wine producers, presenting their pioneering role in this specialized sector. This festival is anticipated to attract more than 500 attendees, intensifying public awareness of Georgian wines.

In November, Wine of Georgia will make its mark at the Austin Food & Wine Festival from November 7-9, engaging with the distinguished crowd of over 5,000 attendees. Following this, they’ll engage at the San Diego Food & Wine Festival, where education and tastings will combine to foster deeper insights into Georgian wines.

A Promising Future for Georgian Wines

The unwavering efforts of Wines of Georgia are set against a backdrop of growing acclaim; early engagements have defined the campaign's success well into 2025. From participating in the Smithsonian Associates Digital Wine Education Series to achieving critical recognition at the James Beard Foundation Awards, each event marks a step forward in the quest to familiarize American palates with the intriguing flavors of Georgia.

In conclusion, as Georgian wine continues to captivate U.S. consumers through captivating events and exceptional quality, the promise of this campaign is evident. Wines of Georgia aims to share the rich narrative of its wineries and the forgotten traditions surrounding wine production, presenting a unique experience that transcends just tasting wine. To stay updated on these events and educational opportunities, follow Wines of Georgia on social media platforms or visit their website for details.