#Japan #Tokyo #Happy marche #Plus size #Gori-chan

Launch of 'Happy marche ＋plus'

The Japanese Consumers' Cooperative Union is set to launch a new fashion catalog titled 'Happy marche ＋plus' on May 19, 2025. Designed specifically for adult women who wear sizes ranging from L to 4L, this catalog addresses the needs of women in their 30s to 50s who often struggle to find fashionable clothing in their sizes.

Catering to Women’s Needs

'Happy marche ＋plus' has emerged due to increasing demand from co-op members for larger size clothing that maintains a stylish appearance. This catalog emphasizes comfort and an attractive fit, promising styles that allow women to enjoy fashion during the hot summer months.

The majority of the clothing featured will be available from L to 4L sizes. One of the primary goals is to create designs that not only fit comfortably but also present a flattering silhouette. Unlike traditional patterns that simply scale up from standard sizes, these clothes are designed based on the unique body shapes and characteristics of adult women.

For instance, adjustments have been made, such as lowering the bust line slightly and adding volume at the shoulders and arms to enhance the overall fit. Each garment has been meticulously crafted, taking into consideration details as specific as the curve of the armholes. Furthermore, attention has been focused on fabric choice, incorporating stretchy materials along with features to address common summer concerns like cooling sensations and UV protection. This careful design ensures that fashionable and comfortable clothing for larger sizes can be enjoyed effortlessly.

Featuring Plus-Size Model Gori-chan

The catalog will shine with the vibrant presence of Gori-chan, a popular plus-size model and talent, who stands at 164 cm and typically wears an LL size. She will serve as the face of the inaugural issue, embodying the positivity and charm that the brand intends to promote. Gori-chan’s engaging personality and radiant smile will help communicate the joy and satisfaction of finding clothing that fits well and enhances a woman's confidence.

A Sneak Peek of Featured Products

Among the stylish pieces included in the catalog are:
1. Dobie-Woven Shirt: A versatile piece that can be worn as a shirt or a light layer—priced at ¥2,990 (tax included: ¥3,289).
2. Mesh Cardigan: Lightweight and breathable, perfect for summer evenings—available for ¥2,990 (tax included: ¥3,289).
3. Lightweight Denim Jumpskirt: Flowy and airy, ideal for casual outings—retailing at ¥4,990 (tax included: ¥5,489).

For more details and to view the complete selection, interested customers can visit the special webpage for 'Happy marche ＋plus': Catalog Special Page.

'Happy marche ＋plus' aims not only to provide fashion but also to empower women, reinforcing the idea that style should be inclusive, comfortable, and above all, enjoyable! Whether it's for a casual day out or simply to relax at home, this catalog promises a variety of options that cater to all for a happy, fashionable life.