Campaign to Celebrate 'Spider-Man: Brand New Day'
Sony Network Communications Inc. is thrilled to announce an exciting campaign in celebration of the theatrical release of
Spider-Man: Brand New Day, scheduled to hit theaters on July 31. Launched on July 13, this initiative is part of the Sony Group's
#WeLoveSpiderMan marketing effort.
The campaign includes two main giveaway activities designed to engage fans and offer them unique Spider-Man merchandise:
1. Exclusive Member-Only Campaign
This campaign targets current users or new applicants of services such as
NURO光,
NURO mobile, or
So-net光. A total of 115 winners will be selected through a lottery system to receive exciting prizes, including:
- - Spider-Man Original Merchandise (110 prizes): This includes items like a Spider-Man mini figurine, a Spidey metal keychain, a Spidey necklace, a Spider-Man laptop case, a Spider-Man projector pen, Spidey charms, iron-on patches, and a squeegee.
- - Sony Wireless Neck Band Speaker (5 prizes): Specifically, the winner will receive the BRAVIA Theatre U neckband speaker, combining style with high-quality sound.
How to Enter
Eligible users must apply between
July 13 and August 25, 2026, and submit entries via a dedicated application or through email. The campaign runs until
August 31, 2026, for users to enter the lottery.
2. Official X Follow & Repost Campaign
This campaign encourages fans to engage with the official accounts of
NURO光 and
So-net光 on X. Participants must follow these accounts and repost designated posts to enter. A total of
10 lucky winners will receive exclusive Spider-Man merchandise through this campaign.
Eligibility and Timeline
- - Campaign duration runs from July 13 to August 9, 2026.
- - Participants can follow either one or both accounts:
- NURO光 Official X Account: @NUROhikari_Sony
- So-net Official X Account: @Sonet_fukuonsei
More on the #WeLoveSpiderMan Campaign
Put your Spider-Man fandom on display! To be part of this engaging experience, sign in to your Sony account, participate in a survey, and you can join the
#WeLoveSpiderMan giveaway from July 13 to August 25, 2026.
For more details, you can visit the campaign page at
Sony's Official Event Page.
About the Film
Spider-Man: Brand New Day introduces an exhilarating chapter in Spider-Man's saga, featuring
Tom Holland as Peter Parker. Viewers can anticipate new adventures that mark a fresh beginning for the beloved hero. The film is set to be released in theaters nationwide on July 31. Learn more from the
official movie site and watch the trailer
here.
Mark your calendars and don’t miss your chance to grab a piece of Spider-Man memorabilia as you celebrate the return of this iconic character. For further queries regarding the campaign, be sure to check the
campaign details page.
Note: All brand names and product names mentioned are trademarks or registered trademarks of their respective companies.