Discover Cutting-Edge UX Strategies at EC Site UI/UX Expo in Tokyo

Discover Cutting-Edge UX Strategies at EC Site UI/UX Expo

Discover the future of user experience as DESIGN α showcases its innovative services at the upcoming EC Site UI/UX Expo in Tokyo. This leading exhibition, part of the EC・店舗 Week, draws over 1,000 IT companies, showcasing the latest IT services and solutions to enhance business growth and customer satisfaction.

Event Overview

The EC Site UI/UX Expo will take place from April 8 to April 10, 2026, at Tokyo Big Sight, East Hall 1. Located at booth E5-15, 株式会社リオ will present the groundbreaking UX strategy support service, DESIGN α. Attendees can experience how this service can transform their business practices and improve user interactions.

Exclusive VIP Invitations

For those wishing for an enhanced experience, 株式会社リオ is excited to offer VIP invitations for early registration. Register ahead of time and gain free access to the expo, ensuring you don't miss out on the wealth of knowledge available.

What is DESIGN α?

DESIGN α is a comprehensive UX strategy support service that dives deep into research and analysis to comprehend user behavior and psychology. This service not only focuses on identifying issues but also collaborates with production and development teams to provide actionable improvement proposals that lead to tangible results. Using a unique approach called the ‘UX Strategy Spiral’, DESIGN α is equipped to guide companies through various challenges with clear and concise service packages tailored to their needs.

Core Areas of Focus: UX Research and Analysis

Understanding why products may not be selling is crucial in today's competitive landscape. Simply improving features or specifications isn't enough. The secret to success lies in directly engaging with customers and enhancing user experiences.

- User Surveys: Conducting user interviews and usability testing to glean insights into customer preferences.
- Heuristic Evaluations: Expert assessments of websites and applications highlight areas for improvement.
- Ethnographic Research: Observational studies help understand user interactions within their natural environments.
- Web Surveys: Quantitative research tools gather data to inform UX strategies.
- Market and Competitive Analysis: Evaluating industry positioning to inform strategic decisions.

UX Talent Development Training

For businesses looking to build internal capabilities in UX research and analysis, DESIGN α offers comprehensive training packages. These programs include hands-on exercises in usability testing and heuristic evaluations, designed to empower teams to create and execute their improvement plans independently.

- Heuristic Evaluation Training: Focused on nurturing web and app evaluators.
- Usability Testing Training: Cultivates skills in functional testing execution.

Introducing AI for UI/UX Assessment

In a bid to further streamline processes, DESIGN α is set to unveil an AI-driven analysis tool designed to visualize UI/UX challenges effectively. For organizations grappling with uncertainty on where to improve or curtailed by time and budget constraints, this tool provides an invaluable solution. It analyzes websites based on a myriad of factors—visual UI, information architecture, SEO, content, credibility, and accessibility—all based on a simple URL input.

Moreover, the tool generates hypotheses regarding user experience challenges like confusion or anxiety based on selected personas, assisting businesses in understanding where improvements are necessary.

The results, represented in scores and radar charts, allow users to gauge the quality of their site's UX at a glance.

Visit Us at the Exhibition

This expo is your opportunity to witness firsthand how DESIGN α can help evolve your services into effective, results-driven solutions. We invite you to engage with our team and explore our offerings. Your chance to elevate the user experience begins at DESIGN α's booth.