#Italy #Milan #Kia #EV2 #PV5 WKNDR

Kia's 'Transcend Journey' at Milan Design Week 2025

Kia Corporation hosted an inspiring design installation titled 'Transcend Journey' during the renowned Milan Design Week from April 7th to 9th, 2025. This event showcased Kia's commitment to innovation and transformation in the realm of mobility, spotlighting the brand's groundbreaking Platform Beyond Vehicle (PBV) and electric vehicle (EV) models, including the PV5, PV5 WKNDR, and the Concept EV2.

A New Perspective on Mobility

The 'Transcend Journey' installation served as a platform to explore the evolving nature of mobility, emphasizing how Kia's versatile vehicles are designed to transcend conventional boundaries. This captivating exhibition illustrated the seamless transition between urban and outdoor environments, embodying Kia designers' aspirations for a more integrated approach to transportation.

Featured Vehicles: A Harmony of Functionality and Aesthetics

The installation presented a variety of Kia vehicles strategically arranged across two primary zones, which blended urban lifestyle and natural settings. The featured vehicles included:

• - Kia PV5 Passenger: Tailored for practicality in urban and outdoor spaces.
• - Kia Concept EV2: Aims to harmonize urban landscapes with natural elements to create a soothing environment.
• - Kia PV5 WKNDR: Enhancements focused on enriching outdoor experiences for users.

A striking sculpture served as a focal point, inspired by Kia’s 'Opposites United' design philosophy, symbolizing the unity of contrasting elements—melding the urban and natural worlds.

Bridging the Gap: Experience Design Zones

The installation was bifurcated into two thematic zones to exhibit the vehicles in their respective contexts.

Concept EV2 Zone

Here, visitors were greeted with a tranquil urban park setting, complete with thoughtfully chosen picnic items highlighting relaxation and aesthetics that matched the EV2's design. The calming blue visuals were deliberately selected to enhance the overall atmosphere, providing an inviting space that underscores the vehicle’s modern elegance.

PV5 Zone

In contrast, the PV5 and PV5 WKNDR formed the centerpiece of a vibrant camping retreat. This zone featured a nature-inspired ambiance, surrounded by lush greenery and camping gear, along with a pop-up coffee booth to create a cozy outdoor experience. The integration of art with the vehicles added depth to the display, encouraging visitors to imagine creative appointments between their lifestyle choices and mobility solutions offered by Kia.

Collaborations That Enhance Experience

Kia’s installation did not just stop at showcasing vehicles; it also included partnerships with lifestyle brands like Helinox, known for outdoor gear, and Potler, a trendy coffee shop. These collaborations aimed to enhance the overall ownership experience of PBVs and EVs, underscoring how these vehicles can complement an active, social lifestyle immersed in nature.

Conclusion

The 'Transcend Journey' installation at Milan Design Week 2025 encapsulated Kia's vision for the future of mobility—transformative vehicles that adapt to our diverse lifestyles while bridging the gap between urban and natural environments. As the automotive landscape continues to evolve, Kia remains at the forefront, demonstrating not just a focus on innovation, but also a deep understanding of the user experience. With this event, Kia has once again proven its commitment to redefining how we think about transportation in our daily lives.

Visitors to the exhibition left with a newfound appreciation for how Kia's innovative concepts are set to shape the future, reflecting the brand's dedication to adaptation and growth in the ever-changing world of mobility.