Qurap Launches Summer Exclusive Shampoo for UV Protection and Shine

Qurap's Summer Exclusive Shampoo: A Must-Try for Radiant Hair

As the summer sun shines brightly, Qurap, the wrapping care beauty brand by I-ne, is set to debut its first seasonal limited product, the "Wrapping Moist Prism Edition Series." Starting May 28, 2025, this nourishing shampoo will be available for early purchase on Amazon, followed by broader distribution on June 4 via the official online store and other e-commerce sites, and retail stores from June 18.

Key Features of the Prism Edition Series

This innovative shampoo and its accompanying treatment are formulated with three key UV damage care ingredients, ensuring your hair remains moisturized and radiant through the dry summer months:

1. Weather Protection: The formula includes Yomogi flower extract, which combats dryness at the scalp, leaving your hair and scalp feeling hydrated.
2. Natural Moisture: Infused with shea butter, it provides natural hydration and repair to hair affected by sunlight.
3. Brilliant Shine: Finally, chia seed oil protects the hair surface, enhancing the vibrancy of your hair color.

Refreshing Fragrance

The fragrance of the Prism Edition series features a sophisticated blend of white lavender and water lily, providing a fresh yet elegant scent. White lavender, a rare bloom that comes from Misato town in Akita Prefecture—known for its crisp aromatic qualities—gives this collection a unique character. Its delicate sweetness and clear fragrance evoke the pristine beauty of early summer in the region.

Eye-catching Packaging

The limited-edition packaging design captures the essence of summer with geometrical patterns inspired by sunlight and prism effects, making it not only effective but also aesthetically pleasing for your shelf.

Advanced Hair Repair and Moisturizing Formula

The core of Qurap's approach revolves around 18-MEA, a lipophilic layer that acts as a protective shield for hair. This formula replaces the 90% that is typically lost during a color treatment, effectively enveloping strands in moisture and nutrients.

Multi-Step Care for Optimal Results

The three products in the Prism Edition series each target specific hair care needs:

- Shampoo: Fortified with high-grade collagen, it washes your hair while simultaneously repairing damage.
- Treatment: Contains enriching alginates that seal in nourishment to keep your hair healthy and manageable.
- Hair Mask: Employs a unique wrapping formula that incorporates a World's First bond repair capsule, designed to fill in gaps created by color treatments and provide an intensive shine.

Commitment to Sustainability

Qurap is not only about beauty; the brand also emphasizes sustainability. They incorporate upcycled materials in their formulations, such as using white lavender, a beautiful bloom that is commonly discarded post-harvest. The oils extracted from this lavender through steam distillation contribute to both the aroma and efficacy of the product.

Availability

- Qurap Wrapping Moist Shampoo [Prism Edition]: 440ml for ¥1,540 (tax included).
- Qurap Wrapping Moist Treatment [Prism Edition]: 440g for ¥1,540 (tax included).
- Qurap Wrapping Serum Hair Mask [Prism Edition]: 180g for ¥1,760 (tax included).
- Qurap Wrapping Moist Hair Care Set [Prism Edition]: ¥2,750 (tax included).

Launch Schedule:

- May 28, 2025: Exclusive early release on Amazon.
- June 4, 2025: Official online store and major e-commerce platforms.
- June 18, 2025 onwards: Available in retail shops and drugstores (select locations).

Conclusion

With Qurap's exceptional blend of nourishing ingredients, delightful fragrance, and wise approach to sustainability, the Wrapping Moist Prism Edition Series is designed to not only protect your hair from UV damage but also embraces your unique beauty. Prepare to delight in the shining glory of your hair this summer!

For more information, visit the official Qurap website: qurap.jp

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