Släcka: The New Beverage Revolutionizing Snack Control
In a world where cravings can often derail our health goals, a new player enters the beverage market dedicated to helping individuals regain control. Släcka, founded by the innovative duo David Allred and Amber Lewis, aims to bridge the gap between satisfying snack cravings and maintaining hydration and mental clarity. This functional beverage is not just a drink; it’s a carefully crafted solution for those who want to manage their appetite effectively.
David Allred, notably recognized for his role as the founder of Dry Farm Wines, a renowned provider of organic and sugar-free wines, joins forces with Amber Lewis, a seasoned food industry expert, known for establishing The Good Kitchen, which emphasizes organic and healthy meal options. Together, they offer Släcka, a product that marries their commitment to quality and health.
What Makes Släcka Unique?
Släcka distinguishes itself with a blend of clean-label, sugar-free ingredients designed to curb cravings without compromising health. Each can of Släcka provides a modest five calories, making it a guilt-free option for those mid-afternoon snack attacks. Powered by paraxanthine, a compound known for providing smooth and sustained energy, and enriched with essential electrolytes, Släcka ensures optimal hydration.
This beverage boasts several beneficial ingredients, such as 5-HTP, known for its mood-lifting properties, L-theanine, which promotes relaxation without drowsiness, and acetyl-L-carnitine, which supports mental focus. With an exciting array of flavors like Strawberry Lemonade, Grapefruit, and Watermelon Margarita, Släcka offers a delightful choice for consumers looking for something more than just refreshment.
Co-founder David Allred commented on the genesis of Släcka, stating, "We wanted to bring something to market that could help people feel in control of their cravings and ultimately, their health. We all know how intense that 200 PM snack attack can feel, and that's where Släcka comes in; giving people the option to choose something easy and in line with their goals instead." This mission to empower individuals through informed choices is at the core of Släcka's philosophy.
Expanding Availability
As of September 4, 2025, Släcka has officially launched and is available for purchase online and in select retailers, marking its entry into the competitive beverage industry. New Yorkers can find Släcka in several well-known local markets, including Fairway Market, Gourmet Garage, Dumbo Market, Westside Market, and Brooklyn Fare. This wide distribution aims to make Släcka accessible to a broader audience looking to make healthier choices in their daily routines.
In addition to local retail, Släcka is gearing up for expansion through partnerships with major distribution networks. The beverage will soon be available in KeHE’s NEW program, enabling access to several key distribution centers across Southern California, New York City, Maryland, and Texas.
Joining the Health Movement
Släcka isn’t just a response to an individual craving—it’s part of a larger movement towards healthier lifestyles. Consumers are increasingly aware of the direct impact of their dietary choices on their overall wellbeing, and Släcka positions itself as the go-to solution for those who want to indulge while staying true to their health goals. Whether you’re at home or on the go, Släcka promises to keep you hydrated, energized, and in control of your cravings.
To explore more about Släcka or to order your own supply, head over to
drinkslacka.com and take the first step in taming your cravings with a smart, flavorful solution.