Hisense Achieves Dominance in Global 100-inch and Laser TV Markets in Q3 2025

Hisense, a leading name in consumer electronics and home appliances, has solidified its status in the global market, ranking at the pinnacle in both the 100-inch and larger TV segment and the laser TV sector for the third quarter of 2025. With an impressive market share of 56.6% for 100-inch TVs and a staggering 68.9% for laser TVs, Hisense continues to outpace its competitors, as per the latest data released by Omdia.

This remarkable achievement by Hisense is a testament to the brand’s commitment to innovation and its deep understanding of consumer preferences. As a pioneer in MiniLED RGB technology, the company is continuously pushing the boundaries of display technology for larger screens, setting new benchmarks for quality and performance. The MiniLED RGB technology from Hisense ensures that viewers experience vibrant and true colors, which are complemented by extraordinary brightness and precision. This technology enhances the realism and emotional depth of every scene, transforming viewing experiences into something more profound for families around the world.

In addition to its advancements in television technology, Hisense recently showcased its superiority in the market for laser TVs. This was notably highlighted during the 2025 UST Projector Showdown, where the Hisense L9Q was awarded first place for its performance in various settings. It excelled in mixed-use spaces and dedicated home cinema configurations, while also obtaining accolades for overall image quality. Meanwhile, the PX3-PRO was recognized for its excellent cost-to-performance ratio, further attesting to the high value offered by Hisense products.

The collaboration between Hisense and Devialet has taken home cinema experiences to new heights. The L9Q laser TV delivers a luxury viewing experience with projections up to 200 inches and a staggering brightness of 5,000 ANSI lumens. With a contrast ratio of 5,000:1 and certifications such as IMAX Enhanced and Dolby Vision, Hisense is truly bringing the cinematic experience into the comfort of homes.

Hisense’s leadership in the electronics market is not just about keeping up with technology; it’s about steering the industry toward enhanced quality and innovative solutions. By mastering core technologies and translating them into consumer products, Hisense is not only shaping what people watch but is also envisioning the future of display technology on a global scale.

About Hisense

Founded in 1969, Hisense is a globally recognized leader in household appliances and consumer electronics, operating in over 160 countries. The company specializes in delivering high-quality multimedia products, smart appliance solutions, and comprehensive technological services. According to Omdia, Hisense has achieved the number one global ranking in the 100-inch and larger TV segment from Q3 2023 to Q3 2025. Additionally, as the official sponsor of the FIFA World Cup 2026™, Hisense aims to connect with audiences worldwide through significant sporting partnerships.