#Japan #Food Waste #Toyokawa #Tabemegu #NEVER

Rescuing Delicious Food: The Launch of 'Tabemegu'

In a world where food waste is a growing concern, a new marketplace named 'Tabemegu' has emerged as a beacon of hope. Company NEVER, based in Toyokawa City, Aichi Prefecture, has initiated a pre-registration campaign for their innovative platform that enables customers to rescue edible food at reduced prices. This initiative aims to tackle the staggering issue of food waste — approximately 4.64 million tons annually in Japan alone, with nearly half originating from restaurants and retail.

The Problem of Food Waste

According to estimates from Japan’s Ministry of Agriculture, Forestry, and Fisheries, and the Ministry of the Environment, a significant portion of food waste comes from commercial establishments. As prices continue to rise, the demand for affordable and delicious food has never been higher. 'Tabemegu' seeks to bridge the gap between wasted food and those in need by creating a marketplace where surplus food can be made available for local communities, turning potential waste into everyday meals.

How 'Tabemegu' Works

The 'Tabemegu' marketplace operates through a simple three-step process:

1. Search: Customers can explore listings from local stores via a map or geographical area.
2. Pre-Payment: Transactions are made smoothly online via card payments, eliminating the need for cash transactions at the store.
3. Pick-Up: Shoppers simply show a six-digit code at the designated time to collect their rescued food items.

Retailers including restaurants, bakeries, supermarkets, and farms will offer unsold or surplus goods at discounts ranging from 30% to 80% off regular prices. The service is entirely free for customers and there are no membership fees.

Pre-Registration Benefits for Customers

By registering early, customers will receive notifications about the official launch of 'Tabemegu' in their area ahead of anyone else. Pre-registration requires only an email address and is completely free.

• - Early Store Registration: Retailers can join with zero initial costs and no monthly fees; they only pay a small 15% commission on sales made.
• - Benefits for Joining Stores: Those who register early will get coverage starting from the grand opening, enhancing visibility and driving customers to their doors. This process is entirely online and can be completed in about 10 minutes — including linking to their sales accounts.

Partnering with Influencers

'You can count on the support of over 4.5 million followers from influential partners who have already signed on to promote 'Tabemegu'. They can earn commissions on sales derived from their promotional efforts without managing inventory or quotas. We are actively seeking local influencers, media outlets, and agency partners nationwide to join us in this mission.

Expanding Nationwide

'Never' is committed to expanding 'Tabemegu' throughout Japan, commencing with direct operations in Aichi Prefecture while collaborating with partners across various regions. We will inform registered users about the official launch date first.

A Message from the CEO

As our company has developed various services for restaurants, we've identified numerous challenges faced by food businesses. Our primary goal is to eliminate unnecessary waste of edible food through technology. We aim to create a win-win situation for customers seeking affordable food, businesses generating revenue, and communities reducing food waste — together with our partners nationwide.

Contact Us

To learn more or make inquiries regarding membership, store registration, or partnerships, visit our contact page: Contact Us.

Service Overview

• - Service Name: Tabemegu (Visit Tabemegu)
• - Launch Date: To be announced to pre-registrants ASAP.
• - Fees: Free for customers; for stores: zero initial fees, no monthly costs, 15% sales commission.
• - Scope: Nationwide.
• - Eligible Stores: Includes restaurants, bakeries, supermarkets, convenience stores, farmers, and producers.
• - Company Overview: NEVER, located at 52 Nagaseyamacho, Toyokawa City, Aichi.
• - Contact for inquiries: Contact Page.