New TV Commercials Featuring Kotomi Tachibana
Starting May 12, 2026, Daiichi Sankyo Healthcare will launch a new TV commercial for their popular canker sore medication,
Traful® BB Charge c. Featuring the vibrant
Kotomi Tachibana from the idol group
CANDY TUNE, the commercials humorously highlight how this medication can work wonders against canker sores.
Commercial Highlights
Traful® BB Charge c comes with a catchy jingle presented by Kotomi and her puppet companion,
Ko-kotomi, who both engage in a lively performance to convey the message, “Vitamin for canker sores!” The first commercial, titled
“Kounaien”, sees Kotomi and Ko-kotomi joyously singing and dancing. Meanwhile, the second commercial, titled
“Hakken! Kounaien”, tackles canker sores resulting from fatigue and stress with the tagline “Should we leave it alone? Or shall we Traful?” This playful approach aims to encourage viewers to take proactive steps in managing their mouth sores through vitamin intake.
Daiichi Sankyo Healthcare has also announced that behind-the-scenes footage, interviews, and vertical videos will be available on the
Traful brand website and their official X account starting on the same day as the commercials.
Addressing Oral Health
Oral health is essential, yet many adults in their 20s and 30s frequently suffer from canker sores, often attributed to stress and fatigue. With growing awareness and need for effective treatments, the
Traful brand aims to educate the public on solutions available through its over-the-counter products.
Experts from Daiichi Sankyo based the creation of this commercial on thorough research into common causes of mouth ulcers. The vitamin-rich
Traful® BB Charge c offers a day-to-day way to combat these common ailments, with significant focus placed on care and prevention. Kotomi's engaging portrayal resonates with the audience, underscoring the importance of addressing canker sores rather than ignoring them.
Engaging Storylines
“Kounaien” Commercial: In this segment, Kotomi sings, “I’ve got a canker sore!” with the adorable Ko-kotomi, who showcases an exaggerated expression of pain from an apparent mouth sore. This relatable scenario is perfect for audiences who might be experiencing the same discomfort.
“Hakken! Kounaien” Commercial: In this theme, Kotomi plays a busy designer, showcasing a normal day filled with work pressures leading to heightened stress. As her fatigue mounts, so does the risk of developing mouth ulcers, visually represented through clever graphics appearing as arrows labeling her condition. Kotomi is asked whether she should simply ignore these issues or turn to
Traful® BB Charge c, effectively promoting the medication through the storyline.
The Behind-the-Scenes Magic
Filming this commercial was a delight for Kotomi, especially her interactions with Ko-kotomi. Captivated by the puppet's charm, audiences will be treated to a blend of spontaneity and excitement during filming. The on-screen chemistry between them adds extra flair to the ads, while Kotomi’s genuine joy makes the message resonate.
With varying outfits showcasing her busy designer life, the commercials also highlight her quirky style choices and relatable struggle with self-care amidst hectic schedules. Every detail enhances the storytelling aspect, from her work-from-home wardrobe to her laid-back post-work attire.
Kotomi's Perspective
After filming, Kotomi expressed joy in working alongside Ko-kotomi, noting the cuteness and fun of their interactions. She candidly shared her own struggles with canker sores, often arising from sleepless nights, even during trips abroad. Her insightful comments remind viewers of the importance of managing health and maintaining a balanced lifestyle.
“Traful® BB Charge c” promotes not only relief but an active reminder to prioritize health without shying away from candid conversations about oral discomfort. The commercials encourage self-care and embody the brand's mission to improve the quality of life for individuals affected by mouth issues.
Where to Find More
For those eager to see the commercials, the full versions are accessible through the official links provided, ensuring that viewers can revisit Kotomi's performances and the joyous advocacy for combating canker sores effectively. Additional sneak peeks and fun interactions are scheduled to be unveiled on the brand’s various platforms from May 11th, enticing fans and health-conscious audiences alike.
Conclusion
Daiichi Sankyo Healthcare’s
Traful® BB Charge c is dedicated to providing effective solutions for common oral problems while leveraging engaging marketing that resonates with the target demographic. Through charming supervision by
Kotomi Tachibana, the brand continues to uphold a mission of health and happiness across its consumer base.