Experience the Award-Winning Remote Control Car at TOKYO Toy Show 2026!

Play with the Award-Winning Remote Control Car at TOKYO Toy Show 2026!

Are you ready for an extraordinary experience? Gakken Seifun Inc., a leading company in children's toys, is all set to showcase its award-winning product at the renowned TOKYO Toy Show 2026, taking place on August 29 and 30. The event promises an engaging atmosphere with a variety of attractions for kids and families alike.

Event Highlights

Get Hands-On with the Transforming Dream Remote Control Car

One of the standout features at the Gakken Seifun booth is the chance to learn about and play with the "Gakken New Block Transforming Dream Remote Control Car," which has received the Excellence Award in the Action category at the Japan Toy Awards 2026. This interactive experience allows children to combine and customize blocks to create their unique cars, providing them with both the joy of construction and the thrill of racing their creations.

Dive into the New Block Pool

In addition to the remote-controlled adventure, visitors can enjoy the New Block Pool, where approximately 5,000 blocks are available for play. Children can freely explore their creativity by building various models and then purchase the exact blocks they used through the bulk sale option.

Unique Bulk Sales Event

The popular bulk sales event allows attendees to purchase any specific block they desire by weight. This is a fantastic opportunity to acquire exclusive and rare parts that aren't available elsewhere! Details regarding these unique parts will be announced on the official New Block Instagram.

Check Rally with Exclusive Prizes

Families can engage in the Check Rally, where kids can gather stamps at three designated booths. Those who collect all stamps will receive an exclusive original New Block set. Hurry, though—this opportunity is available to the first 300 participants each day, and each child can participate once!

Gacha-Pon Giveaway for Bulk Purchases

In addition, visitors spending over 2000 yen at the bulk sale will receive a surprise “Gakken New Block Miniature Collection” as a gift, while supplies last. There’s a fantastic element of surprise too, as the Gacha-Pon prizes are random!

Instagram Follow Campaign

By following Gakken New Block’s official Instagram account (@gakken_newblock), attendees can present their follow screen to receive special original goodies! Again, this offer is limited each day, so make sure you don’t miss out!

Event Details

- Event Name: TOKYO Toy Show 2026 (Public Days)
- Dates: August 29 (Saturday) from 9:00 AM to 5:00 PM and August 30 (Sunday) from 9:00 AM to 4:00 PM
- Location: Tokyo Big Sight (Ariake 3-11-1, Koto-ku, Tokyo)
- Hosted By: Japan Toy Association
- Co-hosted Event: Korokoro Spirit Festival (organized by Shogakukan and Korokoro Comic)

What is Gakken New Block?

Gakken New Block is celebrated as a children's first building block set, suitable for ages 1.5 and up, designed to grow with children. 2025 marks the 60th anniversary of this classic toy. Visit the New Block Special Site

Building, breaking, and rebuilding fosters creativity and problem-solving skills in young minds. Parents may discover new talents and ideas emerging from their child's playtime. The New Block is more than just a toy; it's a tool for deepening family bonds and nurturing the skills needed for the future. Check out the New Block Official Website and follow us on Instagram.