#Japan #Tokyo #JR East #NewDays #Vanilla Affogato Latte

Discover the Vanilla Affogato Latte by JR East

Get ready for a refreshing new beverage this spring! JR East, through its retail branch, is launching the Vanilla Affogato Latte on March 31, 2026. This exciting drink merges the rich flavors of espresso with the creamy sweetness of vanilla, inspired by the traditional Italian dessert, affogato.

Unique Collaboration

This new creation is a collaboration between JR East's private brand NewTAS featured in NewDays and NewDays KIOSK, and the original drink brand acure made from the plus acure vending machines. It is designed to satisfy the demands of coffee lovers and those looking for a sweet treat, appealing to various palates.

Product Details

• - Product Name: Vanilla Affogato Latte
• - Price: 200 JPY (tax included)
• - Volume/Container: 180ml/Cup
• - Sales Locations:

- JR East's NewDays and NewDays KIOSK (excluding some stores)
- plus acure vending machines (starting April 7, 2026)

• - Release Dates:

- March 31, 2026, at NewDays and NewDays KIOSK
- April 7, 2026, for plus acure (gradual release in vending machines)

• - Product Page: Vanilla Affogato Latte

Why Vanilla Affogato Latte?

JR East conducted a survey among customers asking about preferred drinks for the spring and summer. The results indicated a strong preference for coffee beverages over tea, leading to the development of this tasty, snack-like drink. The philosophy behind bringing this product to life was to create a "gourmet snack drink" that beautifully combines the richness of coffee with a dessert-like experience. This is not just a drink to quench thirst; it's about savoring the luxurious blend of flavors reminiscent of enjoying espresso poured over vanilla ice cream.

Using 100% Arabica coffee beans alongside high-quality cream from Hokkaido, the Vanilla Affogato Latte offers a rich and bittersweet taste with an aromatic finish. It's a perfect companion for a quick indulgence or a small pick-me-up during the day.

Insights into NewDays and plus acure

NewDays is a convenience store operated by JR East's Cross Station Retail Company, dedicated to providing products and services that fit into customers' daily lives, whether morning, noon, or night. Their unique product lineup includes the NewTAS brand designed to enhance shopping experiences and cater to customer needs. According to the 2025 convenience store survey, they rank first in average daily sales per store.

On the other hand, plus acure focuses on offering a higher-quality beverage experience with products ready for lunch or an afternoon treat. Their vending machines are specially designed to provide options that are refreshing and delicious, ensuring every sip delivers satisfaction. The selection includes various drinks like chilled cafe lattes, fermented drinks, and soy milk-based beverages.

With almost 390 plus acure vending machines located mainly in major stations in the Tokyo metropolitan area, customers can easily access these delightful beverages throughout their daily commutes.

With the launch of the Vanilla Affogato Latte, JR East continues to innovate and cater to the evolving tastes of its customers, ensuring that every visit to their stores is a unique experience. Don't miss the chance to treat yourself to this luxurious new drink!