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Strategic Alliance Between SMART GOLF and Green Cross

In a significant move for the indoor golfing community, SMART GOLF, a leading indoor golf practice facility chain in Japan with approximately 150 locations, has entered into a strategic partnership with Green Cross, a company renowned for its hand-crafted dining and innovative golf range facilities, including the PALM SPRINGS Family Restaurant & Golf Range. The tie-up aims to expand the golfing population by creating an inviting environment for new golfers and enhancing their engagement.

This collaboration focuses on building a seamless link between indoor golfing practices and the outdoor golfing experience, particularly through the integration of SMART GOLF’s efficient indoor training and the open-air, community-centric features of the PALM SPRINGS facility.

The partnership aims to provide a unique golfing experience that welcomes a diverse demographic, including women, beginners, and families. By overcoming typical barriers such as adverse weather conditions and time constraints, this initiative seeks to redefine how golf is perceived, making it more approachable and accessible to a broader audience.

What is SMART GOLF?

Launched in September 2020, SMART GOLF operates under a membership model that allows unlimited access to its state-of-the-art indoor golf simulators. The facilities cater to golfers of all skill levels, from novices to seasoned professionals. As of September 2025, SMART GOLF plans to establish 155 locations mainly in metropolitan areas.

With a capped membership of only 100 per site (for venues with two hitting bays), the approach ensures easier reservations and a more personalized practice experience. Members typically practice in either private or semi-private settings, which alleviates the stress of practicing in public.

Moreover, SMART GOLF is open 24/7 throughout the year (with some exceptions), removing typical usage limitations and allowing cost-effective access. The company emphasizes safety and offers a robust security setup to ensure a welcoming atmosphere for female golfers. It even provides rental clubs for those who wish to start without needing to invest in their own equipment.

In addition to its facilities, SMART GOLF prides itself on offering high-quality one-on-one coaching, tailor-made to meet individual needs. Members can easily be introduced to coaches, enhancing their learning experience further.

About SMART GOLF

• - Founded: September 2020
• - Capital: ¥59 million
• - Headquarters: Shibuya, Tokyo, Japan
• - Industry: Indoor golf facility operations
• - Website: SMART GOLF
• - Contact: [email protected]

About Green Cross

Founded in November 1968, Green Cross is recognized for its diverse business portfolio that includes a restaurant, golf services, wellness facilities, catering services, and real estate operations. Their PALM SPRINGS Family Restaurant & Golf Range combines a spacious hitting area with dining, creating a holistic environment for community engagement and relaxation.

• - Founded: November 8, 1968
• - Capital: ¥40 million
• - Headquarters: Yokohama, Kanagawa, Japan
• - Industry: Golf, restaurant, wellness, catering, real estate
• - Website: Green Cross

Through their shared commitment to expanding golf's reach and accessibility, SMART GOLF and Green Cross hope to leverage this partnership to foster community involvement and make golf an enjoyable sport for everyone, establishing it as a lifetime pursuit that anyone can partake in easily.