Introducing the Early Bird Campaign by ONLY
With the upcoming autumn and winter seasons, the renowned business attire brand, ONLY, has officially announced an exciting
Early Bird Campaign. Starting from
July 1, 2026, customers can enjoy a
20% discount on tailor-made suits from their exclusive line,
Tailor-Made, featuring the latest fabric collection for the upcoming season. This offer is available at ALL ONLY locations nationwide, including
ONLY PREMIO and
ONLY WOMEN stores.
But that's not all; customers can also take advantage of this discount on spring and summer (year-round) fabric suits if they make a simultaneous purchase from the Early Bird selection. This generous offer presents an excellent opportunity to experience high-quality tailor-made craftsmanship at an accessible price.
Why the Early Bird Discount?
The concept behind the Early Bird Discount hinges on the utilization of ONLY's own factory during its quieter production periods. By accepting pre-orders for the next season ahead of time, the company ensures a smoother production timeline, allowing them to achieve efficient manufacturing. This strategic approach not only helps in maintaining high-quality standards but also results in cost savings for customers, reflected in the reduced prices of bespoke suits.
For instance, the usual retail price for these suits begins at
38,000 yen (excluding taxes), and with the Early Bird discount, customers can secure their suits for just
30,400 yen (excluding taxes) with optional features available at additional costs. The campaign showcases a diverse selection of over
100 types of fabrics, ranging from prestigious imported materials to cost-effective original options. Moreover, several customization options ensure that every suit is uniquely tailored to the preferences of each customer.
This campaign serves as a fantastic chance for novices looking to order their first tailor-made suits without the hesitation that might accompany custom attire purchases.
Campaign Details
- - Campaign Name: Tailor-Made Early Bird Promotion
- - Availability: Offered nationwide at ONLY, ONLY PREMIO, ONLY WOMEN, and the ONLY Online Store (only.co.jp). Note that only customers who have previously ordered Tailor-Made suits via the online platform and have their size data recorded will qualify.
- - Sales Period: From July 1, 2026 to August 31, 2026.
- - Delivery Time: Up to 2 months, subject to factory production conditions.
- - Pricing: The combo set including a jacket and trousers (or skirt) for both men's and women's collections starts at 30,400 yen (excluding taxes).
- - Fabrics: Featuring both the 2026 Autumn-Winter Fabric Collection and the standard collection.
- - Models Available: 6 for men and 4 for women.
- - Manufacturing: Each item is crafted in ONLY's own factory located in Saga Prefecture.
- - Measurement: Customers can use uniquely developed gauge garments for accurate size measurements taken at all main stores.
Note: Shipping costs from the factory are an additional
800 yen (excluding taxes).
Customer-Centric Approach
During the fitting process, ONLY places a strong emphasis on understanding customers' professional needs and occasions to wear the suits. With a curated selection of over
100 fabric samples, along with meticulous measurement techniques facilitated by their unique gauge garments, customers can expect precision tailoring tailored to individual specifications.
About ONLY
Founded 50 years ago, ONLY has strong roots in the Kyoto tailoring tradition. The company operates through integrated planning, manufacturing, and selling processes under its brands:
ONLY,
ONLY PREMIO, and
ONLY WOMEN, along with an outlet format known as
SUITS & SUITS. The brand prides itself on pursuing customer-oriented manufacturing, minimizing waste and creating efficient systems that offer high-quality products with excellent cost performance. Additionally, ONLY produces custom suits at their factory in Saga Prefecture and operates approximately
60 stores nationwide.
ONLY remains committed to supporting every business professional with its unique offerings and continues to adhere to its principle of providing
one-of-a-kind products.