#Japan #Tokyo #Japanese Cuisine #Ginza Shiraishi #KIRIKO

Introduction

On February 24, 2026, a new culinary gem is set to open its doors in the prestigious Ginza area. This establishment, named "Ginza Shiraishi Bettei," is the latest venture from the well-established KIRIKO Corporation, headed by the visionary, Juri Shiraishi. With an impressive annual group revenue exceeding 1 billion yen, the company is poised to elevate the dining experience in Ginza through innovative offerings.

Background and Purpose

KIRIKO has built a reputation in the dining industry, primarily pivoting around Japanese cuisine. After successfully navigating various challenges, including the impacts of the pandemic, KIRIKO has decided to revert to its roots by unveiling its premier brand focusing exclusively on traditional Japanese food. This restaurant aims to provide a refined experience, asserting its identity as the pinnacle of the company's achievements.

The journey leading to this opening has been multifaceted. Shiraishi passionately shares how the company faced significant obstacles during the COVID-19 pandemic but overcame them through community support and crowdfunding initiatives. This resilience paved the way for evolving through a diverse range of culinary styles before settling back on Japanese cuisine, which has garnered the most affection from patrons.

Concept and Ambiance

The core concept of Ginza Shiraishi Bettei is to create a serene atmosphere ideal for guests looking for a sophisticated dining experience, particularly those aged 30 to 50. The restaurant is designed with intimate conversations in mind, accommodating dates, anniversaries, and business meetings without unnecessary distractions. It's not merely a dining locale; it’s a thoughtfully curated environment emphasizing comfort and connection. Featuring semi-private booths and an overall layout that encourages guests to savor their time, this establishment stands out as a sanctuary for culinary enthusiasts.

Culinary Highlights

Central to the dining experience at Ginza Shiraishi Bettei is its counter seating, which allows guests to engage with the culinary process through an immersive "experiential dining" concept. The chefs showcase seasonal fish and premium meats, inviting guests to select their desired ingredients, which are then prepared to create the perfect dish—be it sashimi, grilled, or simmered, depending on the day's selections.

In addition to dinner offerings, lunch at the restaurant comes with an attractive option: the "Bettei Gozen," priced at 2,500 yen. This menu features a vibrant theme around salmon, giving diners a chance to choose between two delightful variations for a luxurious midday meal.

Practical Information

• - Restaurant Name: Ginza Shiraishi Bettei
• - Opening Date: February 24, 2026
• - Address: B1F, Ginza Kikunoka Building, 8-4-27 Ginza, Chuo-ku, Tokyo
• - Phone Number: 03-5537-3078
• - Business Hours: 11:00 AM – 4:00 PM / 6:00 PM – 5:00 AM
• - Closed on: Sundays
• - Total Seating: 15 (8 counter seats, 2 tables)
• - Average Spend: Approximately 15,000 yen
• - Number of Group Stores: 10
• - Reservation: Available through Tabelog
• - URL: Ginza Shiraishi Bettei

Final Thoughts

Juri Shiraishi, the CEO of KIRIKO, encapsulates the restaurant's mission well by stating the need for dining establishments that are suitable for taking women on dates. Despite countless restaurants existing within Ginza, few meet such sophisticated criteria. Through the dedicated design of Ginza Shiraishi Bettei, which emphasizes cuisine, ambiance, and a thoughtful dining experience, Shiraishi hopes to cultivate a cherished space for patrons to celebrate significant moments in their lives, be it a date, a special occasion, or a business meeting.**