#Japan #Shibuya #SuMinus #IMK Holdings

SuMinus Shibuya: A New Era of Personal Makeup

On August 31, 2025, the highly anticipated SuMinus Shibuya will open its doors at the Tokyu Plaza Shibuya, located on the fifth floor, right next to JR Shibuya Station. A flagship of the IMK Holdings group, SuMinus aims to redefine makeup experiences by focusing on personalization and individualized lessons.

What is SuMinus?

SuMinus is a personal makeup salon that promises a unique experience through one-on-one makeup lessons based on personal color and bone structure diagnostics. Founded with the philosophy of bringing out each individual’s charm rather than merely selling products, the salon's seasoned instructors provide attentive guidance to help clients enhance their beauty through tailored makeup techniques.

At SuMinus, the concept of makeup is taken to the next level, allowing clients to express their true selves through what's termed as “add and subtract makeup.” This transformative experience is designed to ensure that each client leaves feeling confident and radiant.

Prime Location for the New Store

The location of SuMinus in Shibuya is strategically chosen, being directly connected to the Shibuya Station, greatly enhancing accessibility. The new store will feature 12 makeup stations in a space meticulously designed for ease and focus, ensuring that every client has a comfortable and concentrated makeup experience.

The salon has quickly earned a reputation, attracting over 2,500 reservations per month, even while operating with only one location in Shinjuku. With the opening of the Shibuya store, even more clients will have the chance to experience the distinctive makeup lessons offered by SuMinus. The salon is not just about makeup; it builds a foundation for clients to discover and embrace their unique beauty.

A Look Ahead

IMK Holdings, the parent company of SuMinus, is resolute in expanding its services to create even more spaces where customers can explore what looks suit them best. The company aims to continue its rapid growth in the metropolitan areas around Tokyo, ensuring that personal beauty becomes accessible to a broader audience.

SuMinus Shibuya Store Details

• - Opening Date: August 31, 2025 (planned)
• - Location: 1-2-3 Dogenzaka, Shibuya, Tokyo, 5th Floor Tokyu Plaza, Shibuya
• - Area: 18.55 tsubo
• - Makeup Stations: 12
• - Business Hours: 11:00 AM – 8:00 PM (planned)
• - Official Website: SuMinus

About IMK Holdings

IMK Holdings is a leading marketing incubation company based in Japan. Its headquarters are in Aoyama, Shibuya, (3rd Floor Aoyama NS Building, 5-50-5 Jingumae, Shibuya, 150-0001). The company was established on October 13, 2017, and currently employs 72 people as of August 2025.

Business Areas

• - Healthcare: D2C Publishing through IMK Books, Conditioning Salon IMK CONDITION, and the International Preventive Medicine Association.
• - Beauty: SuMinus Makeup Salon.
• - Official Website for IMK Holdings: IMK Holdings