#Japan #Tokyo #Airi Arimura #Change/me #Laboratous

Airi Arimura Named Brand Ambassador for Change/me

Airi Arimura, a popular talent in Japan, has recently been appointed as the brand ambassador for Change/me, an inner care brand operated by Laboratous Co., Ltd. Starting November 1, 2025, Arimura will represent Change/me, promoting the brand’s message that "People can change at any time, and I can change too."

Change/me aims to be a supportive partner for those wishing to take a step towards change, with Arimura leading marketing campaigns, events, and engaging with followers through various promotional activities.

Background for Her Appointment

During the event titled "Courage to Change and Authenticity" held on July 13, 2025, Arimura shared her insights on personal transformation and embracing her true self. Her willingness to confront her own insecurities and pursue change resonates deeply with Change/me's philosophy. The event, where she spoke from the heart, received an enthusiastic response, reinforcing the decision to appoint her as the brand ambassador.

Arimura’s journey reflects the essence of Change/me’s message, inspiring many individuals to find courage and hope in their journey of change.

About Change/me

Change/me is a brand focused on enhancing wellness from within, offering an effective combination of soluble and insoluble dietary fibers. The brand is known for its delicious pomegranate yogurt flavor, encouraging daily consumption and making it a positive habit for users.

The brand recognizes the unique individuality of each person and aims to support their desire for change through both beauty and health. In Spring 2024, Change/me will officially launch its products, but it doesn't limit itself to supplements; it also plans to organize nationwide events and seminars that cultivate learning and connection, promoting habits that support one’s mental and physical well-being.

Their core message, that "People can change at any time, and I can change too," aims to nurture a culture of embracing positive change.

Airi Arimura's Personal Statement

Arimura expressed her passion for the importance of hope in initiating change. She emphasized that the desire to alter one’s self is the small light that helps individuals move forward. As long as this light exists, anyone can transform, reiterating that there is no wrong time to start the journey of self-acceptance and change.

She is committed to sharing Change/me’s message with as many individuals as possible and is excited about creating gentle, supportive experiences for everyone embarking on their journey of transformation.

Upcoming Activities

As the brand ambassador, Arimura's next significant engagement is participating as a special judge in the "Change/me 2025 Second Half Contest" scheduled for December 24, 2025, at WITH HARAJUKU in Tokyo. The contest celebrates individuals who step forward to embrace change, reflecting the brand’s philosophy that anyone can transform themselves.

Participants will include everyday people such as office workers and homemakers who are eager to challenge themselves and embody Change/me’s message of possibility.

Arimura is looking forward to witnessing these transformations and showing support to those daring to take the plunge on their journey.

Event Details

• - Event Name: Change/me 2025 Second Half Contest
• - Date: December 24, 2025, from 2:00 PM to 5:30 PM (Doors open at 1:30 PM)
• - Venue: WITH HARAJUKU (1-14-30 Jingumae, Shibuya, Tokyo)
• - Event URL: Change/me Contest Website

Company Profile

• - Company Name: Laboratous Co., Ltd.
• - Location: 842 To-Wada, Nagano City, Nagano, Japan
• - Representative: Takahiko Kitahara
• - Business Activities: Includes franchise operations, marketing agency services, manufacturing and sales of OEM products, operating business schools, system development, and business regeneration.
• - Website: Laboratous Official Website

Media Contact for Inquiries

For interviews, features, product provision, or media collaboration regarding Change/me and the Change/me Contest 2025, please contact Yuki Imamura at Laboratous Co., Ltd. via email at [email protected].