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Discover the Essentials of Marketing for Startups in a Free Webinar

On July 30, 2026, AGORA Co., Ltd., based in Machida City, Tokyo, will host an insightful web seminar titled "Understanding Marketing and Channel Development." This event is designed to provide essential marketing knowledge for entrepreneurs in their early stages of business. Led by expert Makoto Yoshii, a recognized advisor with over 200 startup consultations annually, this session promises to be both informative and engaging.

What to Expect

The one-hour session will explore what marketing truly means, focusing on channel development and verifying needs. Participants will learn how to view marketing not merely as advertising, but as a vital mechanism for delivering value to the right audience. The seminar will elucidate the fundamental concepts, including how to define which audience to target, what value to offer, and the most effective methods to communicate this value.

Through a relatable lens—using the price of a cup of coffee as an example—the seminar will simplify complex marketing concepts such as the 4P's (Product, Price, Place, Promotion) and provide a comprehensive overview of marketing strategies tailored for startups.

Common Marketing Challenges for Startups

Startups often face significant hurdles when it comes to effectively marketing their products and services. Many entrepreneurs share common concerns:

• - They believe in their product or service but struggle to determine how to promote it.
• - They are familiar with the term marketing but have no clear idea of where to begin their learning journey.
• - They’ve attempted to use social media or run ads, but the results haven’t met their expectations.

This seminar aims to shift the perception of marketing from simply advertising to establishing a framework that delivers value to those in need.

Learning from Makoto Yoshii

As the founder of GLOCAL GUNSHI and an incubation manager at several recognized facilities, Makoto Yoshii brings a wealth of knowledge and experience to this seminar. He has been instrumental in guiding over 200 startups per year and has facilitated more than 1,000 sessions focused on leveraging AI technology in business. His experience includes advising entrepreneurs on the incorporation of ChatGPT to enhance their business planning and ideation processes.

Interactive Demonstrations on AI in Business

With the increasing use of generative AI in business, more entrepreneurs are incorporating ChatGPT into their strategies. The seminar will feature demonstrations on how to organize business ideas effectively using the 5W2H method and application examples of ChatGPT in brainstorming sessions. Additionally, attendees will explore concepts such as:

• - How to identify latent and expressed needs
• - Finding customer needs through the lens of discomfort, anxiety, or inconvenience
• - Research methodologies including desk research and interviews

This interactive approach will empower participants to approach marketing systematically, even from the early stages of their businesses.

Who Should Attend?

This seminar is ideal for a variety of individuals, including:
1. Aspiring entrepreneurs looking to solidify their business focus and marketing foundations.
2. Recent startups unsure about where to start with channel development and customer acquisition.
3. Those struggling to effectively communicate their product or service's value.
4. Individuals interested in understanding customer needs through market research.
5. Entrepreneurs wanting to leverage ChatGPT in business development.
6. Anyone keen to learn a holistic view of marketing that extends beyond just advertising and social media.

Event Details

• - Date: July 30, 2026, from 19:00 to 20:00
• - Location: Online via Zoom
• - Participation Fee: Free
• - Target Audience: Entrepreneurs, those preparing to start a business, startup managers, freelancers, and anyone interested in learning about marketing and channel development.

Schedule

• - 19:00 - Opening Remarks and Announcements
• - 19:05 - Start of the Seminar
• - 19:45 - Q&A Session
• - 20:00 - Closing Remarks

For those interested, please register here and join the seminar through the Zoom link.

We look forward to seeing you there and helping you embark on your marketing journey!