Introducing SHIRO's Limited Edition Black Cherry Fragrance Collection

SHIRO's Limited Edition Black Cherry Fragrance Collection

SHIRO has continued to delight its customers since the launch of its beloved Black Cherry fragrance three years ago. This year, the brand adds a charming new product, the "Oil-in-Body Serum," to its limited collection of three items. This collection still features the original scents that fans adore, making it a perfect addition to your seasonal fragrance arsenal.

The fragrance journey begins with vibrant top notes of cassis and peach, followed by a graceful floral blend dominated by jasmine and rose. This expert depiction of sweetness and floral elegance culminates in earthy musk and a comforting woody base, resulting in a smell that gently envelops the senses. It's a fragrance that perfectly marries the vibrant energy of summer with the calming essence of autumn.

The collection includes:
1. Black Cherry Eau de Parfum (40mL / ¥4,180 incl. tax): A beautifully rich fragrance that balances fruity freshness with the elegance of blooming flowers. This Eau de Parfum is versatile, allowing users to enjoy different scent profiles depending on where they apply it.
2. Black Cherry Hair Balm (40g / ¥3,630 incl. tax): This Hair Balm transforms into a creamy texture upon application. Infused with Ghanaian shea butter, it offers a natural shine and moisture to your hair, creating a polished look. This product is also suitable as an overnight leave-in treatment, ensuring smoothness and nourishment, while subtly imparting the Black Cherry scent.
3. Black Cherry Oil-in-Body Serum (80mL / ¥3,300 incl. tax): A new addition to the lineup, this serum boasts a lightweight formula that deeply nourishes dry skin while wrapping it in the intoxicating fragrance of Black Cherry. Free from ethanol, it is gentle on the skin, using ingredients like tomato seed oil and camellia oil to maintain softness.

Transitioning Through the Seasons

As we prepare for the welcoming of a new season, the Black Cherry collection helps facilitate personal transformations that mirror our changing environment. Whether you’re feeling adventurous and want to try a new style or just want to feel a bit different without a radical change, these fragrances can provide that gentle push. They boost confidence, whether you’re opting for a bold outfit or simply wanting a fresh vibe for your hair.

Customer feedback has been overwhelmingly positive, with anecdotes highlighting the balance of sophistication and playfulness in the fragrance:

- Asako shares, "The exquisite balance makes it perfect even for adults. This scent, fruity but not overly sweet, evolves beautifully throughout the day. I find myself cherishing it and spritzing it on my pillow for a light scent to fall asleep to!"
- Chikako expresses her affection, stating, "I discovered Black Cherry when I received the launch announcement last year, and I instantly fell in love! It’s invigorating without being overpowering—truly my new favorite fragrance."

Launch Schedule

Mark your calendars for these important dates related to the Black Cherry collection:

- August 20, 2026: SHIRO Membership Program "Fast Reserve" begins (early access for new products).
- August 27, 2026: Black Cherry collection will be available on the SHIRO online store (10:00 AM) and in all SHIRO directly operated stores nationwide.

About SHIRO

Founded with a simple philosophy of creating products we'd use ourselves, SHIRO is a cosmetic brand that prides itself on ethical production practices. The brand’s commitment spans making skincare, makeup, and fragrance items sourced from nature’s bounty, with retail locations extending throughout Japan and into international markets. SHIRO has embarked on ambitious projects to encourage transparency and sustainability in its practices while promoting community revitalization initiatives in its founding city of Sunagawa, Hokkaido. Through the years, the company has committed to zero waste objectives and launched a reuse project to collect used glass containers and clothing to foster sustainable consumption.

As SHIRO celebrates 15 years since its inception in 2024, it aims to reflect deeply on resource value and supports innovative culinary and hospitality experiences in conjunction with its fragrance lines.

For more information, visit SHIRO's official website and follow their journey on Instagram.