#United States #Vineland #BRIDOR #LE DUFF

BRIDOR Expands Its U.S. Operations

Introduction

BRIDOR, known for its premium bakery items and Viennese pastries, has taken a significant step in its expansion within the United States. The company announced a $200 million investment aimed at doubling its production capacity at its baking site located in Vineland, New Jersey. These efforts align with the company's broader goal of enhancing its footprint in North America.

Enhancements to Vineland Facilities

The Vineland expansion includes the construction of a brand-new production facility featuring state-of-the-art equipment, such as a high-speed automated line for Viennese pastries and an advanced bread production line. The new facilities also include a warehouse, research and development center, culinary academy, and baking center, making them a central hub for production.

New Production Lines

The newly acquired high-speed automated production line for Viennese pastries has already become operational and is currently supplying premium pastries to various professional foodservice establishments and retail partners across the United States. Additionally, the new automated bread line will replace existing production methods in the current facility, expected to be up and running by mid-2026.

Commitment to Local Quality

“By strengthening our Vineland production capabilities, we’re able to scale efficiently while preserving the craftsmanship, quality, and consistency that define BRIDOR,” stated Eric Juillet de Saint Lager, CEO of BRIDOR North America. The expansion reflects the company’s dedication to catering to customer needs by increasing local production capacities and improving delivery times.

City and Community Support

Vineland's Mayor, Anthony R. Fanucci, highlighted the importance of BRIDOR’s investments for the local community, emphasizing job creation and the enhancement of Vineland's reputation as a center for quality food production. “This expansion brings advanced manufacturing capabilities and supports local jobs,” he noted.

Broader North American Strategy

This investment in the Vineland facility is part of BRIDOR’s larger North American strategy aimed at localizing production. With over four decades of presence in the market, BRIDOR combines culinary expertise with industrial prowess, producing authentic French bakery products that satisfy both culinary professionals and bakery enthusiasts.

In addition to the Vineland expansion, BRIDOR is also constructing a new facility in Greater Salt Lake City, which is slated to be operational in 2026. Plans for a state-of-the-art industrial bakery in Lancaster, Texas, have also been announced, reflecting BRIDOR's commitment to expanding its North American reach.

Conclusion

With these substantial investments, BRIDOR is not just enhancing its production capabilities; it is strengthening its connection with customers by delivering high-quality baked goods made closer to home. The future looks promising for BRIDOR as it continues to navigate the evolving demands of the U.S. market while upholding its artisanal standards.

BRIDOR’s investments symbolize a significant growth phase for the company, combining French expertise with local manufacturing efficiency, ultimately serving a diverse clientele across the continent.