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CFO Embrace of AI in Finance: Trends for 2025

In a rapidly evolving economic landscape, CFOs and finance teams are at the forefront of integrating artificial intelligence (AI) into their operations. According to Protiviti's annual Global Finance Trends Survey, there's been a remarkable increase in the adoption of AI tools among finance organizations, showing a significant evolution in their roles and responsibilities.

The Surge in AI Adoption

The survey indicates that the usage of AI in finance functions has more than doubled, soaring from 34% in 2024 to 72% in 2025. This dramatic increase underscores the growing recognition of AI's potential to enhance various aspects of financial management. Among the prevalent applications of AI, finance teams are leveraging it for:

• - Process Automation (66%): By automating repetitive tasks, organizations can boost efficiency and minimize errors.
• - Financial Forecasting (58%): AI enhances accuracy in budgeting and planning, allowing for more agile responses to market changes.
• - Risk Assessment and Management (57%): Advanced analytics facilitate proactive identification and mitigation of financial risks.

Christopher Wright, a leader at Protiviti, highlighted a shift in the role of CFOs. They are transitioning from merely reporting results to employing scenario planning and digital modernization to drive innovation and operational optimization.

Navigating Tariff Volatility

Tariffs and their intricate impacts remain a significant concern for CFOs. The survey revealed that 39% of finance leaders feel their financial planning and analysis (FPA) activities require more focus due to tariff-related challenges. Specific findings include:

• - 64% reported notable impacts on forecasting capabilities.
• - 62% mentioned delays in reporting timelines and accuracy due to tariffs.
• - 59% noted that overall profitability is affected by these changes.

Many organizations are opting to strengthen supplier communication rather than overhaul offshoring models, with 60% focusing on enhancing supplier relations and 52% improving risk management oversight of suppliers. This illustrates a strategic approach to fostering resilience without resorting to drastic organizational changes.

The Role of Technology and Cybersecurity Leadership

For the second consecutive year, data security and privacy rank as the foremost concerns for CFOs. With AI's potential comes new risks associated with threat detection and data protection. CFOs are increasing collaboration with Chief Information Officers (CIOs) and Chief Information Security Officers (CISOs) to bolster security measures and governance frameworks. This partnership is essential as regulatory environments concerning cybersecurity continue to evolve.

Wright pointed out that CFOs are not just safeguarding financial data, but are also taking active roles in determining how organizations secure and manage all data in this increasingly complex digital landscape.

Conclusion

The 2025 financial terrain presents numerous challenges and opportunities for CFOs. By prioritizing AI adoption, emphasizing data security, and focusing on strategic planning, CFOs are well-positioned to navigate disruptions while capitalizing on growth prospects in the digital era. As finance teams grow more adept at utilizing AI and data insights, their influence on organizational decision-making ensures their critical role in driving corporate success.

For more detailed insights from the Protiviti 2025 Finance Trends Survey, key findings are available for exploration on their website, along with a downloadable full report featuring actionable recommendations for CFOs. Upcoming webcasts will further delve into these survey results, fostering conversations around the implications of these trends.

About Protiviti

Protiviti stands as a renowned consulting firm, dedicated to assisting leaders in tackling emerging challenges through expert insights and collaborative solutions across finance, technology, and operations. With over 90 offices in more than 25 countries, Protiviti's commitment to helping organizations thrive in a complex world is evident in its strategies and successful partnerships.