Introducing Gacha Commerce: A Fun New Feature for Live Commerce by Peace you LIVE

Explore the Exciting New Gacha Commerce Feature by Peace you LIVE

Peace you LIVE, Japan's leading live commerce app operated by Peace you Inc., has recently rolled out a beta version of its innovative feature called "Gacha Commerce" on May 12. This game-changing addition is set to revolutionize how users engage with the platform, shifting the traditional notion of buying and selling into an exhilarating gaming experience.

What is Gacha Commerce?

Gacha Commerce allows users to purchase items through a lottery-like mechanism during live streams. This feature breaks free from traditional product categories, offering listeners a unique opportunity to discover rare and valuable items, all infused with an element of surprise and excitement. For streamers, it acts as a robust support tool, motivating purchases while enhancing user engagement.

Benefits for Streamers

- Easier Sales Initiation: The entertaining gacha element allows even novice streamers to seamlessly transition their content into sales opportunities.
- Natural Conversation Flow: Streamers enjoy animated discussions with comments like, "What will come next?" This naturally stirs engagement during the broadcast.
- Freedom in Product Selection: Streamers can showcase any physical goods they wish to feature, unlocking creative potential for diverse sales opportunities based on their ideas.

Benefits for Listeners

- Interactive Gacha Experience: Audiences don’t just watch but also actively participate, enhancing their enjoyment of the live stream.
- No Loss Guarantee: All gacha outcomes are winning, ensuring listeners receive their chosen items without surprises. Everything they win will be delivered.
- Exciting Animation Displays: After making a purchase, users experience exhilarating animations, deepening the emotional connection with the live event.

The Rationale Behind Gacha Commerce

Peace you LIVE has tirelessly focused on creating a delightful shopping experience for both streamers and listeners since its inception. Over the past years, they have gathered feedback, especially from new streamers expressing common concerns like, "I don't know what to talk about during the live stream" and "I want to boost my sales, but selling products is tough."

In response to these challenges, Peace you LIVE recognized the need to introduce an entertaining component that differs from conventional fundraising and selling models. The essence of gacha gameplay was incorporated to create a "fun shopping function," providing an innovative way to support streamers.

Your Invitation to Experience Gacha Commerce

Currently, Peace you LIVE invites users to experience the potential of Gacha Commerce in its beta stage. They are eager to collect user feedback for future enhancements and improvements. This new feature allows everyone to engage with live commerce in a more liberated and entertaining way. Experience firsthand how Gacha Commerce transforms the act of selling into play and excitement!

About Peace you LIVE

Peace you LIVE combines e-commerce and live streaming, establishing itself as one of the largest live commerce applications in Japan since its launch in September 2020. In just four years, it has garnered over 6 billion yen in sales from streamers, racking up an astounding 2 million hours of live viewing and registering over 5,000 streamers. The product range is vast, covering apparel, cosmetics, food, and various goods, solidifying its position in the market.