BASE Food Partners with Beach Soccer Star Maho Ushiku to Promote Healthy Eating

BASE Food Corporation, headquartered in Meguro, Tokyo, has made a significant move by signing a supplier contract with Maho Ushiku, a rising star in beach soccer. This partnership is part of their larger initiative, the BASE UP SPORTS PROJECT, which aims to bolster health and enhance sports performance through proper nutrition.

Supporting Health and Performance through BASE UP PROJECT

BASE Food is firm in its commitment to fostering a vibrant society where every individual shines and smiles. They are actively involved in various fields, including sports, arts, and culture, encouraging people to incorporate complete nutritional food into their daily lives.

In alignment with this mission, the BASE UP PROJECT was launched to support mental and physical health by promoting complete nutrition. The new partnership with Maho Ushiku falls under the BASE UP SPORTS PROJECT, where the company will supply a range of BASE FOOD products to support her dietary needs. Moreover, they will engage in a variety of collaborative activities to raise awareness about the critical link between nutrition and sports performance.

Profile of Maho Ushiku

Born on April 21, 1992, in Matsudo City, Chiba Prefecture, Ushiku has an impressive background. She initially played for Tsukuba FC Ladies before becoming a member of the JICA overseas cooperation team in Laos, where she worked as a physical education teacher at an elementary school. Unfortunately, she had to return to Japan in March 2020 due to the COVID-19 pandemic and discovered her passion for beach soccer during her stay. Currently, she plays in both Japan and Spain and is dedicated to promoting beach soccer among women in Japan.

In addition to her sporting career, Ushiku works at an after-school day service for children with developmental disorders and teaches both women's and disability soccer.

Playing Career

- Soccer: Played at Toho Beryl at Musashi Junior College and later at Tsukuba FC Ladies.
- Beach Soccer: Has represented SONNE KAMOGAWA B.S. and Tokyo Verdy Praiana BS, and currently plays for Casereno Feminino in Spain and Dorsore Fukuoka Venus.
- Selected for the Japan Women's National Training Camp for 2024 and won regional cups.

Ushiku's Message

Maho Ushiku expresses her joy and gratitude towards BASE Food for this partnership, stating, "I have become more thoughtful about my health and diet over the last year. I have always liked BASE FOOD products, and I am thrilled to enter this supplier contract. I aim to spread the word about BASE Food products that I regularly consume and continue to work hard in my activities."

Mission Overview of 'BASE UP PROJECT'

The BASE UP PROJECT encompasses support for individuals in various fields, encouraging a connection between nutrition and health for everyone devoted to their dreams. This initiative promotes a sense of community to foster a sustainable society focused on well-being and nourishment.

Details of 'BASE UP SPORTS PROJECT'

This project focuses on incorporating smart food with complete nutrition into various sports and body-building arenas, assisting individuals in achieving their health and performance goals. Through the use of BASE FOOD, athletes can elevate their athletic performance.

Call for Participation in BASE UP SPORTS SUPPLIER Program

BASE Food is actively recruiting athletes and teams at all levels for the BASE UP SPORTS Supplier Program, providing support through its nutrition products. This includes long-term supplier agreements and short-term sampling initiatives to introduce their products to sport enthusiasts of all ages.

About BASE Food Corporation

Founded in April 2016, BASE Food Corporation specializes in developing and selling complete nutritional foods. Its flagship product, BASE FOOD, offers a perfect balance of nutrients in a smart food format, ensuring a healthy meal with every serving. As of March 2026, their product sales have surpassed 300 million servings, as they continue to grow and innovate in providing complete nutritional solutions for today's active lifestyles.