Comarch Recognized as a Strong Performer in Loyalty Platforms by Independent Research Firm

Comarch, a global provider of IT solutions and services, has been recognized as a Strong Performer in the recent evaluation of loyalty platforms, known as The Forrester Wave™ Loyalty Platforms, Q4 2025. This acknowledgement highlights Comarch's substantial impact in the loyalty technology sector and its dedication to enhancing customer experiences through cutting-edge technology. The report authored by John Pedini evaluates the most influential players in the loyalty landscape, serving as a valuable resource for professionals seeking the right partners to meet their operational needs.

According to the Forrester report, Comarch is deemed particularly suitable for global, multinational, multi-brand enterprises that require industry-specific expertise in areas such as airline services, fuel retail, and financial services. The report underscores that Comarch views loyalty technology as a catalyst for improving customer experience (CX) and marketing technology (Martech). This perspective translates into a clear roadmap that emphasizes automation, artificial intelligence (AI), and modularity, enabling potential clients to navigate the complexities of the modern marketplace more effectively.

In the criteria of community engagement, Comarch received the highest possible score, signifying its strong commitment to cultivating interaction among users. The report notes that Comarch boasts an exceptionally robust calendar of live events, alongside a vibrant online community where users can exchange insights and best practices.

Sami Nachawati, the Director of Consulting at Comarch, commented on the significance of this recognition, stating, "We believe that our positioning in the Forrester Wave assessment reflects our unwavering commitment to technical excellence and our strategic focus on the evolving needs of global businesses. Our emphasis on harnessing AI and providing a modular, highly configurable platform empowers our clients with the flexibility necessary to deliver exceptional customer experiences."

To access the complete report and gain further insights into Comarch's positioning within the loyalty platforms landscape, interested parties can download The Forrester Wave™ Loyalty Platforms, Q4 2025, report via this link. It is important to note that Forrester does not endorse any specific companies, products, brands, or services referenced in its research publications. Their evaluations are based on the best available sources, and the opinions expressed reflect current assessments that may evolve over time.

Founded in Krakow, Poland, in 1993, Comarch has grown into one of the largest IT companies in Europe. It has undertaken projects for numerous leading Polish and global brands across key economic sectors. Comarch's services are trusted by renowned brands in over 100 countries across six continents, including giants like Allianz, Auchan, BNP Paribas Fortis, BP, Carrefour, Heathrow Airport, Heineken, ING, LG U+, Orange, Telefónica, T-Mobile, and Vodafone. This extensive portfolio exemplifies Comarch's ability to deliver impactful solutions that meet diverse business needs on a global scale.

For contact inquiries, reach out to Comarch at email protected] The company has also provided its logo and other materials for media use, which can be found [here.