#Japan #Jakarta #Ito En #NB.ACADEMY #Asia Koshien

Ito En Indonesia Renews Sponsorship for the Asia Koshien

Ito En Indonesia has officially renewed its contract as a supplier for the upcoming Asia Koshien Tournament, which is slated for December 2025 in Jakarta, Indonesia. This partnership with the NB.ACADEMY, established in Tokyo, aims to promote Japan's esteemed baseball culture throughout Asia by supporting youthful sportsmanship and teamwork development.

The initial tournament is scheduled to take place from December 13 to 20, 2025, and it received significant enthusiasm from participants and spectators during the previous event. Building on the success, the upcoming tournament will expand its scale, inviting more participants from various Asian countries to facilitate cultural exchange and foster friendship among the regions.

Renewed Partnership with Ito En Indonesia

Last year, during the first tournament held in Jakarta, feedback was overwhelmingly positive, leading to expectations for even greater success with the renewal of Ito En Indonesia's sponsorship. Known for its world-class unsweetened green tea brand “O-i Ocha,” Ito En Indonesia has made significant strides in the health-conscious Indonesian market by promoting high-quality Japanese tea culture. Their involvement in the Asia Koshien Tournament is anticipated to significantly contribute to the event's success from both a sports and health perspective.

Both parties are thrilled about the ongoing partnership. Koichiro Murase, CEO of Ito En Indonesia, expressed his excitement for their continued participation, stating, “It brings me great joy to participate in the Asia Koshien Tournament once again. I am looking forward to an even bigger success this year. Through this event and project, I hope more people in Indonesia, as well as Southeast Asia, can experience and recognize the benefits of unsweetened tea, leading to a healthier lifestyle.”

Shogo Shibata, the representative director of NB.ACADEMY, commented on the importance of the partnership. He noted, “We are greatly honored to receive continued support from Ito En Indonesia. The emotional connection fostered by tea culture and baseball transcends generations and will be passed down to the future. We believe this tournament will significantly contribute to promoting health and the transformative power of sports, aiding the growth of children across Asia and the development of local communities.”

What is the Asia Koshien?

The Asia Koshien is not just any sporting event; it's an international competition aimed at spreading the exhilarating drama of high school baseball in Japan across Asia. The tournament seeks to recreate the sweat and tears witnessed at Koshien, facilitating intercultural exchanges and promoting baseball. It serves as a pivotal step in expanding the popularity of baseball in various Asian nations, thereby contributing to a bright future for the sport in the region.

Tournament Details

• - Dates: December 13-20, 2025 (8 days)
• - Location: Jakarta, Indonesia
• - Venues: Gelora Bung Karno Stadium, Jakarta International Baseball Arena
• - Age Range: Participants aged 14-18 as of December 2025
• - Participants: 14 teams from 4 countries competing
• - Format: Tournament style (including a loser's bracket), totaling 36 matches
• - Match Duration: 7 innings or 2-hour time limit
• - Note: No restrictions on gender or nationality for participants

Official Website

For more details about the tournament, please visit the official website: Asia Koshien Tournament.

Company Overviews

PT. ITO EN ULTRAJAYA WHOLESALE

• - Location: Talavera Office Park, Jakarta, Indonesia
• - CEO: Koichiro Murase
• - Established: July 2013
• - Website: Ito En Indonesia

NB.ACADEMY

• - Location: Shibuya, Tokyo, Japan
• - Director: Shogo Shibata
• - Established: August 19, 2022
• - Website: NB.ACADEMY

The academy focuses on promoting and establishing Japanese traditional baseball culture abroad, particularly in Asia, contributing to the expansion of the Japanese baseball market, fostering personal growth, and enhancing language acquisition through international activities.