Sierra's 'Let's Get Moving Day' Encourages Fitness Goals for 2025
Sierra Turns Quitter's Day into 'Let's Get Moving Day'
Sierra, a recognized name in active and outdoor retail, is once again reimagining Quitter's Day as 'Let's Get Moving Day,' and this year, they’re introducing the exciting 'Let's Get Moving Day Sweepstakes.' This initiative is designed to motivate individuals to stay committed to their fitness goals as the New Year begins. Scheduled for January 10, 2025, the campaign not only serves as an opportunity to celebrate fitness but also incentivizes participation with the chance of winning a $500 gift card to Sierra, perfect for kickstarting wellness goals.
Research shows that by the second Friday of January, 80% of Americans will likely abandon their New Year's resolutions, a phenomenon labeled Quitter's Day. The reasons behind this trend often include overly ambitious goals and financial constraints. Findings indicate that 58% of U.S. adults have given up on fitness resolutions previously, with 40% attributing their failures to a lack of motivation. Sierra's latest research highlights a shift in engagement trends, showcasing a growing preference for sustainable and enjoyable fitness approaches.
As 2025 unfolds, Sierra anticipates Americans prioritizing diverse and accessible fitness activities and their well-being. A survey revealed that 82% of active Americans exercise primarily to enhance their physical health, while 26% are motivated to incorporate weight training into their routines. The data also highlights a substantial interest in yoga, with 23% of adults showing enthusiasm for its mental and physical benefits. The emerging trend indicates that nature-focused activities like hiking are on the rise, surpassing popular sports like pickleball, where a noted 25% of adults are eager to explore hiking this year.
Sierra, part of the TJX family of brands, positions itself as a go-to destination for quality fitness and outdoor gear at unbeatable prices. Their extensive inventory allows customers to explore various activities—from home workouts to hiking adventures—without straining their budgets. With discounts up to 60% off conventional retail prices, shoppers can easily try out new hobbies and gear at an economical price.
Amanda Johnson, AVP Director of Brand Marketing at Sierra, reinforces the brand's mission. She acknowledges the challenge many face with sticking to ambitious fitness resolutions. 'Let's Get Moving Day' aims at encouraging individuals to embark on their unique wellness journeys, driven by what feels good to them regardless of the chosen activity.
To participate in the sweepstakes, individuals can engage with Sierra’s Instagram account from January 10 to January 13, by following, liking the promotional post, and sharing their personal fitness resolutions while tagging a friend for accountability.
Furthermore, Sierra offers a collection designed to suit every adventurer's needs, including warm ski jackets and suits, perfect for winter outings, and lightweight apparel for yoga enthusiasts. With assorted activewear, Sierra ensures every customer finds something that suits their style and budget. Customers can also stock up on fitness essentials, such as vacuum-sealed water bottles, compact hip bands for stretching, and foam rollers for muscle recovery—all at significant savings.
This initiative marks Sierra's commitment to promoting an active and healthy lifestyle among Americans as they enter 2025 with renewed motivation. By refocusing efforts from rigid fitness requirements to enjoyable and sustainable practices, Sierra hopes to make fitness accessible and engaging for everyone. With prizes and community engagement, 'Let's Get Moving Day' represents a supportive space for people to rally around their fitness dreams.
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Topics Health）
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