#USA #Portland #Neue Alchemy #AU79 Records #Vanta Noir

Neue Alchemy Unveils AU79 Records

In a dynamic initiative that showcases the agility of modern music production, Portland-based venture studio Neue Alchemy has launched AU79 Records, successfully operationalizing within a remarkable 24-hour timeframe. The new micro-label aims to synchronize with the cultural zeitgeist and has already made waves with the release of its debut single, Through the Static by Vanta Noir.

A Swift Turnaround

The launch journey began at the Fast Company's Innovation Festival in New York and culminated at the Riot Fest in Chicago. This transition was not just a logistical feat, as every aspect from distribution to design and rollout was efficiently organized. The inaugural track is now available on various platforms, including YouTube, Spotify, Apple Music, and Amazon, with the vinyl version expected in Winter 2025.

Isaiah Steinfeld, the founder, emphasized the necessity of removing obstacles to expedite creativity. "We didn't rush the art—we removed every excuse around it," he explained. This sentiment underscores AU79's ethos of cultivating music that feels authentic while keeping pace with the rapid evolution of culture.

Understanding AU79 Records

AU79 Records stands out as a cultural imprint deeply rooted in the principles of IP-driven music creation and modular distribution systems. Inspired by Warner Bros. Discovery's 'Innovation on the Lot', where Steinfeld was a key speaker, AU79 is designed to operate with IP-first, licensing-ready, and format-agnostic functionalities. Each artist signed under this label is given the foundation to thrive in an environment that respects the integrity of artistry while ensuring practical, scalable solutions for distribution.

Debut Release: Through the Static

The first track, Through the Static, is emblematic of Vanta Noir’s sound—a fusion of dark synth-pop and new wave elements infused with punk DNA. The composition emerges as a modern anthem for midnight drivers who cherish melody yet navigate a world of uncertainty. The musical textures interlace influences from iconic bands like The Cure and Alkaline Trio, creating a soundtrack that is haunting and cinematic. Tracks within this debut include:

• - Good Night Verona
• - Wires Hum Beneath Our Feet
• - She Never Left
• - Halloween (Misfits Cover)

This exciting release is not merely a sonic experience but a curated blend of visual storytelling, with Vanta Noir's aesthetic reflecting haunting motifs. Each element of the music and visuals aims to create a comprehensive narrative that resonates with listeners.

Upcoming Project: Lyon Drive

Looking ahead, AU79 Records is also preparing for the launch of Lyon Drive. Steinfeld and fellow musician Daniel Valery will join forces to re-explore their roots in music. Lyon Drive represents a conversation that had long awaited its moment; both musicians previously played together in the early 2000s’ alt/punk scene. This collaborative project embodies aspects of nostalgia and growth, where fresh creativity is intertwined with past influences.

Valery, who has carved a niche in the punk world with bands like Suck Brick Kid, re-enters the spotlight alongside Steinfeld. This new collaboration is set to blend narratives from their past into a soundscape that paves the way for their future projects. With feelings reminiscent of America’s storytelling depth in punk rock, Lyon Drive ensures listeners are taken on an emotional journey.

ALCHMY Coffee Relaunch

As if the record launch weren’t enough, Neue Alchemy has also revitalized another venture—ALCHMY Coffee—concurrently with the records rollout. This venture offers two new roasts, including Trailhead, a medium roast designed for daily rituals, and Maastricht Blue, a bold dark roast. The company has embraced a commitment to quality and innovation as it aims to revitalize daily habits through coffee.

To encapsulate, AU79 Records pushes the boundaries of music production by harmonizing speed, artistry, and cultural resonance, paving the way for a future where music is both a myth and a modular entity. With various lined-up artist projects and innovative ventures such as ALCHMY Coffee, Neue Alchemy continues to redefine what it means to create and consume in the post-AI landscape. To learn more about their releases and upcoming projects, visit au79records.com and alchmycoffee.com.