TUDOR Joins Forces with the UTMB World Series: A New Era for Trail Running

TUDOR and the UTMB World Series: A New Chapter in Trail Running

Trail running enthusiasts have long known about the HOKA UTMB Mont-Blanc race, a daunting 106-mile journey around the majestic Mont Blanc massif, easily standing out as one of the pinnacle events for elite athletes. From its stunning landscapes to its grueling challenges, the UTMB is not just a race; it's a rite of passage for trail runners worldwide. As the capstone of the UTMB World Series circuit, it has attracted not only the best in the sport but also top brands eager to associate with this extraordinary event. Enter TUDOR, the renowned Swiss watchmaker, which has announced an official partnership with the UTMB World Series.

The journey to the starting line of the UTMB is as rigorous as the race itself. Invitation to participate isn't distributed casually; it’s a reward for countless hours of dedication, training, and mental fortitude. With an elevation gain of 10,000 meters, participants must brave temperatures ranging from -5 °C to 35 °C, all while combating sleep deprivation that arises from racing through the night. With a dropout rate soaring around 40%, the UTMB is no ordinary event.

What makes trail running so captivating is that time is measured not just in minutes or seconds but in years of extensive preparation. Each athlete carries memories, sacrifices, and physical traces of their journey that linger long after crossing the finish line. While elite runners often avoid wearing mechanical watches during the race, the essence of TUDOR watches lies in celebrating victory and commemorating significant achievements.

TUDOR embodies the spirit of ambition, bravery, and resilience. Each of its robust mechanical Swiss sports watches symbolizes the unyielding determination required to conquer challenging tasks, just like those faced during the UTMB. The very design of a TUDOR watch speaks to a narrative; it’s a testament to the struggles, victories, and every step taken to reach such heights in trail running.

To own a TUDOR watch is to carry a symbol of commitment and courage, qualities that resonate deeply within the trail running community. Just qualifying for the UTMB is a significant achievement in itself; there are no casual entries or walk-ons. Each step towards this prestigious event is documented with pride, and a TUDOR marks the milestones along the journey.

As we look ahead to the upcoming 2026 UTMB World Series, congratulations are in order for all the runners who've made it this far. TUDOR looks forward to being a part of this adventure as the race unfolds.

About the UTMB® World Series

The UTMB® World Series has evolved into an international trail running circuit, uniting elite and amateur athletes at breathtaking venues around the globe. With races held in various stunning destinations across continents, the series fosters genuine respect for nature and the sport itself. Launched in May 2021 through a collaboration between UTMB Group and The IRONMAN Group, it features 64 events across 29 countries, providing athletes with diverse experiences leading to the revered HOKA UTMB® Mont-Blanc finals.