#Japan #Tokyo #FamilyMart #ConvenienceWear #Hirori Ochiai

FamilyMart Introduces a Vibrant Summer Collection

As the warmth of summer approaches, FamilyMart is excited to unveil a new lineup for its original apparel brand, Convenience Wear. Inspired by the rich culture of Mexico, this collection features bright colors that embody energy and positivity. Starting from May 29, 2026, these products will be available at approximately 16,400 FamilyMart stores across the nation.

Convenience Wear: Beautifully Crafted for Summer

Convenience Wear was co-developed with renowned fashion designer Hirori Ochiai, who emphasizes the mantra: "Good materials, good technology, good design." This summer's collection introduces line socks infused with seasonal colors drawn from Mexican culture, exuding an inviting and lively essence. Each item showcases vibrant color names, creating an atmosphere filled with whimsy.

In addition to socks, the lineup features heavy-weight polo shirts designed to carry you from early summer through autumn. These pieces promise a comfortable and colorful seasonal experience, ensuring you embrace the sunny days in style.

Performance T-Shirts: Game Changers for Hot Weather

Among the standout items debuting this season is the innovative performance t-shirt, specifically designed to combat the sweltering heat. Using a seamless construction technique, these t-shirts eliminate side seams for utmost comfort. Furthermore, they incorporate strategically placed mesh in areas prone to sweat, allowing for airflow while maintaining a sleek design. With a fabric blend of quick-drying nylon and polyester, and a soft inner layer for a comfortable touch, these t-shirts will make any summer outing a breeze.

Exciting Additions on the Horizon: The Return of the Watch

In response to overwhelming demand, FamilyMart has also announced the re-release of their popular wristwatch this autumn. Originally launched to celebrate the five-year anniversary of the brand, the watch received remarkable feedback and requests for its comeback.

A Word from Hirori Ochiai

In preparation for what is expected to be another scorching summer, Hirori Ochiai expresses his commitment to enhancing the daily lives of customers through the introduction of the performance t-shirts. As the range of Convenience Wear expands, FamilyMart aims to cultivate a cultural shift towards purchasing apparel in convenience stores more regularly.

New Product Details

Line Socks

• - Price: 390 JPY (tax inclusive)
• - Release Date: May 29, 2026
• - Region: Nationwide
• - Description: Unisex line socks featuring summer season colors with a pile-knit footbed for added thickness and an antibacterial finish.
• - Colors: Summer Color/White, Summer Color/Black
• - Sizes: 22-25cm, 25-28cm

Imabari Towel Handkerchief

• - Price: 635 JPY (tax inclusive)
• - Release Date: May 29, 2026
• - Region: Nationwide
• - Description: High-absorbency handkerchiefs made with quality materials.
• - Colors: Fair Isle/Beige, Dot/Halapeño Nachos, Mexican Border, Gradient/Iron, Check/Red Dot

Soft Face Towel

• - Price: 990 JPY (tax inclusive)
• - Release Date: May 29, 2026
• - Region: Nationwide (specific areas for some colors)
• - Description: A soft, absorbent face towel focusing on texture and comfort.
• - Colors: Valenquer Forest, Baroloho Night

Performance T-Shirt

• - Price: 1,817 JPY (tax inclusive)
• - Release Date: June 2, 2026
• - Region: Nationwide
• - Description: A t-shirt perfect for sweaty conditions, made with a mix of nylon and polyester, featuring no side seams and mesh in high-sweat areas.
• - Colors: Black, Gray Mix
• - Sizes: M, L, XL

Ongoing Products

• - Short Pants: 1,817 JPY
• - Jogger Pants: 2,719 JPY
• - Boxer Pants: 800 JPY
• - Heavyweight Polo Shirt: 2,719 JPY

Each product is designed to provide convenience while ensuring quality and style. With this new collection, FamilyMart strives to support its customers in enjoying the vibrant summer season completely.

About Hirori Ochiai

Born in Tokyo in 1977 and a graduate of Bunka Fashion College, Hirori Ochiai launched his brand, FACETASM, in 2007. His designs have received numerous accolades, including the Mainichi Fashion Award's newcomer and main awards, and he has collaborated with global brands such as NIKE, Coca-Cola, and LEVI'S.

FamilyMart, under the slogan "With You, Convenient, FamilyMart," aims to be an indispensable place that connects with customers like family, paving the way into the future of convenient living.