Innovative AI Image Search Function Launches at Hatsuyuki Kimono Az Studio

Revolutionary AI Image Search Feature at Hatsuyuki Kimono Az

Hatsuyuki Kimono Az, operated by Ono Photography Co., based in Hitachinaka City, Ibaraki, has officially unveiled its latest innovative technology: an AI-driven image search feature. Set to be launched in May 2026, this new function is embedded in the rental shop's official website, allowing users to effortlessly secure reservations for their favorite outfits. With a legacy of 50 years in the kimono rental business, the company is merging its traditional knowledge with advanced technology to enhance the customer experience.

As the company celebrates its golden anniversary this year, it reflects on the challenges customers often face while selecting their outfits for rituals like Seijin Shiki (Coming of Age Day) and graduation ceremonies. Traditionally, the vast array of options can make this process daunting, particularly for first-timers. Now, with the integration of social media, clients have multiple inspirations, such as styles showcased by models, color patterns captured as screenshots, and curated outfit photographs. Therefore, there is a growing demand for tools that allow users to search based on the imagery they already have in mind.

To accommodate this trend, Ono Photography Co. decided to implement AI technology into their business operations, leveraging their expertise in costume rental management and photography to create a seamless, user-friendly selection process.

Features of the New AI Functionality

1. Instant Outfit Suggestions: Users can upload any image—whether it's a screenshot from social media, a saved picture, or a photo of a model—and the AI will analyze the colors, patterns, and style, presenting suitable outfits in real-time.

2. Extensive Database Access: With access to over 20,000 costumes, including furisode, graduation hakama, and men's hakama, the AI searches through an impressive array of options to provide personalized recommendations tailored to user preferences.

3. Convenient Nationwide Testing: Selected outfits can be ordered for fitting at any of the 18 locations across Japan, including Ibaraki, Chiba, Tokyo, Kanagawa, Tochigi, and Gunma, allowing customers the flexibility to choose a site that best suits their lifestyle, whether it's their home, school, or a family residence.

4. One-Stop Shop for Reservations: Once users find a desired outfit, they can seamlessly navigate to the outfit reservation page to secure their fitting appointment right away.

5. Easy User Interface: Designed with simplicity in mind, the platform guides users through a straightforward three-step process: select an image, get AI-driven outfit suggestions, and finalize the reservation for try-on.

CEO’s Comment

The CEO of Ono Photography Co., Tetsuto Ono, expressed his enthusiasm about launching the AI image search capability in light of the company’s milestone anniversary. He mentioned, “We are thrilled to introduce this pioneering feature in such an important year. Our goal is to transform the time spent in uncertainty while choosing outfits into an exciting journey that leads to unforgettable experiences. We will continue merging technology with creativity to enhance our services.”

Future Developments

Looking ahead, the company plans to enhance the AI functionality further. Prospective updates include advanced coordination suggestions, AI matching for accessories and obis (sashes), and integrated support for outfit coordination during store visits. As part of their 50th-anniversary celebration, Hatsuyuki Kimono Az is dedicated to ensuring more customers reach their envisioned clothing selections and enjoy a memorable experience.

Service Overview

- Service Name: AI-Powered Image Search (available on outfit reservation page)
- Launch Date: May 2026
- Website Link: Hatsuyuki Kimono Az
- Cost: Free of charge
- Compatible Devices: Smartphones and PCs
- Outfit Types: Furisode, graduation hakama, men’s hakama (rental only)
- Fitting Options: Outfits can be tried on at any of the 18 Az locations
- Total Outfit Count: Over 20,000 costumes