#Japan #Tokyo #JR East #Suica Penguin #JRE POINT

JRE POINT Full Points Back Festival - A 10th Anniversary Celebration

In an exciting event to mark the 10th anniversary of JRE POINT, JR East's subsidiary, JR East Japan Cross Station, is thrilled to announce the JRE POINT Full Points Back Festival. This campaign will take place from November 1 to November 30, 2025.

Overview of the Campaign

During this festive period, customers can enjoy a chance to receive back their entire purchase amount in JRE POINTs. This opportunity is available at various locations including NewDays, the Acure vending machines, and other affiliated facilities operated by JR East Japan Cross Station.

In total, 500 lucky customers will be selected for this full points back offer. In addition, those utilizing 500 points or more during the campaign period will enter a draw for a chance to win a special prize – the Suica Penguin Water Bottle. Only 30 participants will be selected for this exciting giveaway.

Campaign Details

• - No registration required for the campaign.
• - Point cap: A maximum of 10,000 JRE POINTs can be accrued.
• - Please note that points earned through the NewDays app’s coupon exchange will not qualify for this campaign.
• - No double winnings will occur during this promotion.

Participating Stores

The following store locations will be part of this celebration:

• - NewDays
• - Irori An Kiraku
• - Bex Coffee Shop
• - Acure vending machines
• - Ekute
• - Gransta

Note: There may be some exclusions for certain stores.
Additionally, Ekute Akabane, managed by JR East Urban Development, will also participate.

Announcement of Winners

The winners will be announced by the end of January 2026 through the allocation of points and the dispatch of prizes. The points awarded will be valid until April 2026. It's important for winners to ensure their address is correctly registered on the JRE POINT web site, as any delivery failures due to incorrect address information or lack of residence will result in disqualification.

About JR East Japan Cross Station

• - Company Name: JR East Japan Cross Station
• - Headquarters: 6th Floor, South Gate Shinjuku Building, 5-33-8 Sendagaya, Shibuya-ku, Tokyo
• - Establishment: April 1, 2021
• - CEO: Fumihisa Nishino
• - Capital: 4.1 billion yen (100% subsidiary of JR East)

JR East Japan Cross Station operates several businesses:

• - Retail Company: Featuring convenience stores like NewDays and specialized outlets.
• - Food Company: Centers around dining options like Irori An Kiraku Soba and Bex Coffee Shop, as well as manufacturing station bento.
• - Water Business Company: Responsible for vending machine operations and original products under the Acure brand.
• - Development Company: Focuses on commercial facilities like Ekute and Gransta.

As JRE POINT celebrates its milestone anniversary, it invites all customers to participate in this points extravaganza, enjoying more rewards and the chance to take home delightful prizes throughout November 2025!