Wyndham and Le Park Concord Reveal Ambitious Plan for 100 Super 8 Hotels in Saudi Arabia
Wyndham and Le Park Concord Launch 100 Super 8 Hotels in Saudi Arabia
In an exciting development for the hospitality industry, Wyndham Hotels & Resorts, the world’s largest hotel franchising company, has announced a partnership with Le Park Concord Company to launch 100 locations of the Super 8® by Wyndham brand across Saudi Arabia. This significant ten-year deal aims to provide accessible and quality hospitality options that are aligned with the Kingdom’s Vision 2030 initiative. With the first hotel expected to open in 2026, this collaboration marks a strategic move to capitalize on the soaring demand for budget-friendly accommodations in a rapidly evolving travel landscape.
A Vision for Affordable Hospitality
Wyndham Hotels & Resorts operates approximately 9,300 hotels across over 95 countries, and the partnership with Le Park Concord represents a commitment to expanding its footprint in the Middle East. The Saudi Arabian market is witnessing a boom in tourism, with 30 million international visitors recorded in 2024 alone. As the Kingdom aims to attract approximately 150 million annual visitors by the decade’s end, the demand for reliable and cost-effective lodging is steadily increasing.
Dimitris Manikis, President of EMEA for Wyndham Hotels & Resorts, stated, "Bringing Super 8 to Saudi Arabia is a strategic move to make quality, affordable travel more accessible. Tourism is on the rise, and our partnership with Le Park Concord enables us to meet the growing need for dependable accommodations in major cities and along crucial travel routes."
Le Park Concord has established itself as a key player in the hospitality sector, currently managing over 900 rooms across 13 properties, with plans for an additional 13 hotels under development. The company’s CEO, Fiaz Talal Alenezi, expressed excitement over the partnership, noting, "Our collaboration allows us to address the significant supply gap in the economy hotel sector and meet the needs of both domestic and international travelers."
Meeting National Tourism Goals
The agreement received backing from the Saudi Arabian Ministry of Tourism, emphasizing its alignment with national objectives to diversify the country’s economy and enhance its tourism appeal. With unique geographical and demographic advantages, Saudi Arabia presents a promising opportunity for branded economy accommodations. Knight Frank's reports indicate that only 6% of the Saudi hotel pipeline currently belongs to the economy and midscale segments, suggesting a substantial gap that Super 8® intends to fill.
Wyndham's ethos of providing quality and affordable lodging puts it in an advantageous position to cater to a broad audience. The upcoming Super 8 hotels will feature smart modular construction and eco-friendly designs, reflecting current trends towards sustainability while ensuring guest comfort.
The Wyndham Advantage
By capitalizing on the Wyndham Advantage, franchise owners in the EMEA region gain access to world-class marketing and distribution resources designed to bolster their success. With over $350 million invested in innovative technology since its public debut in 2018, Wyndham equips its franchisees with next-generation property management systems and a growing member base of over 115 million enrolled Wyndham Rewards members. These resources underscore Wyndham’s commitment to providing exceptional services in the hospitality industry.
Super 8 by Wyndham stands as one of the world's largest economy hotel chains, with plans to expand into markets like Spain and Portugal in the near future. This further reinforces Wyndham's strategy to establish its brands in emerging markets while ensuring that travelers worldwide can access high-quality accommodations.
Conclusion
The launch of 100 Super 8 hotels in Saudi Arabia is not just a commercial venture but a vital contribution to the country’s tourism aspirations. As the hospitality landscape continues to evolve, this partnership will provide essential lodging options for millions of visitors to Saudi Arabia, substantiating the global reputation and reliability of the Super 8 brand. With every new hotel, Wyndham and Le Park Concord are poised to turn stayovers into memorable experiences, echoing their commitment to quality, affordability, and sustainable hospitality for years to come.