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Discovering BRITA's Excellence in Water

In a new video series titled "#meetsBRITA," BRITA Japan is on a mission to introduce its innovative water filtration systems to a broader audience. The series features Michi, a formidable BRITA ambassador, interviewing three specialists in tea, camping, and cooking about the remarkable benefits of BRITA water. The first episode, set to be released on July 2, 2025, delves into the art of Chinese tea with specialist Marina Fujimoto.

Episode 1: Michi Meets Tea Master Marina Fujimoto

Marina Fujimoto, a certified tea master and sommelier from Kinosaki Onsen, emphasizes the crucial role that quality water plays in brewing Chinese tea. She shares her insights on how BRITA water enhances both the flavor and color of tea, bringing out its full profile. Viewers will enjoy witnessing Michi's delightful reactions and comments as she savors the tea prepared with BRITA’s filtered water. Discover how Marina's expertise in tea-making can transform your tea experience.

Watch Episode 1 Here

Episode 2: Michi Meets Camper Yuri

On July 9, 2025, the second episode will feature Yuri, a passionate camper with over a decade of experience using BRITA products. Yuri discusses the significance of clean water while camping and how BRITA simplifies the process of obtaining safe drinking water straight from the tap. The convenience of having BRITA at hand means no longer relying on plastic bottles, making camping not only more enjoyable but also more environmentally friendly. Michi will undoubtedly resonate with Yuri's enthusiasm for the outdoors as they discuss their love for nature and sustainability.

Episode 3: Michi Meets Culinary Expert Kan-chan

Lastly, on July 16, 2025, Michi will speak with Kan-chan, a cooking expert and web writer. Kan-chan will unveil the culinary advantages of using BRITA water in food preparation. She explains how BRITA water leads to fluffier rice and highlights the enhanced flavors when making dashi, showcasing BRITA’s ability to remove impurities. Her vast experience as a multifaceted creator and previous restaurant worker enriches her contributions to the cooking community.

BRITA Japan: Committed to Sustainable Solutions

Established in 2005, BRITA Japan is dedicated to providing innovative water filtration solutions while actively contributing to environmental preservation. Offering a range of products including pitcher and bottle filters, BRITA is a frontrunner in the global water filtration market, eager to continue reducing plastic waste.

A Legacy of Quality

With a proud history starting from 1966 in Germany, BRITA has evolved into a leading name not just for home use but also across various industries. The company has achieved a remarkable milestone in financial prosperity, with a sales turnover of €691 million in 2023, employing thousands across the globe.

Redefining how we experience water through advanced technology and striving for sustainability, BRITA continues to enhance lives around the world. Stay tuned for each episode of "SPECIALIST meets BRITA" to uncover more about the endless possibilities of water.

For More Information

For inquiries regarding BRITA products, reach out to BRITA’s customer center at 0570-001-179 (available on weekdays).

Visit BRITA Japan's Official Website for further details.