#Japan #Tokyo #Umbrella #Waterfront #WILDSIDE YOHJI

WILDSIDE × Waterfront® Collaboration Collection: A New Era of Functional Fashion

This July, the innovative world of WILDSIDE YOHJI YAMAMOTO, under the creative leadership of Yohji Yamamoto, will welcome a remarkable collaboration with the renowned umbrella brand Waterfront®. The exclusive items will be available starting July 10th through WILDSIDE's official online platform and select stores, including WILDSIDE YOHJI YAMAMOTO in Osaka and Harajuku, as well as Yohji Yamamoto at Hankyu Men's Tokyo.

High-Functionality Design

The centerpiece of this collaboration is a versatile all-weather umbrella designed to cater to the needs of summer sunshine and the unpredictable rains of the rainy season. With a high-performance black PU coating on the interior, this umbrella boasts an impressive UV cut rate of 100% and a shading rate of 100%. Additionally, a remarkable heat shielding percentage of 48% significantly reduces the rise in temperature inside the umbrella. This ensures that even under the scorching summer sun, users can stay comfortable and cool.

Moreover, the umbrella features a water-repellent rating of 4, allowing raindrops to easily shake off just with a slight flick of the fabric. The umbrella's ribs are constructed using durable polycarbonate material, engineered to absorb and disperse wind impacts, making this a robust yet flexible design that withstands strong gusts, ensuring longevity and reliability.

Stylish and Practical

Enhancing functionality is a crucial element in this collaborative effort. The umbrella displays the striking WILDSIDE logo and comes with a specially crafted side-entry umbrella bag that makes storage easier and more convenient. This unique carrying case is fitted with a WILDSIDE name tag and has been customized with a black D-ring on the strap for added style.

Although unisex in design, the collection particularly addresses the growing demand in recent years for men's umbrellas, making it appealing to a broader audience. The integration of high functionality with aesthetic appeal is a hallmark of WILDSIDE, and this collaboration is no exception.

Product Lineup

• - WILDSIDE × Waterfront ZENTENKOU Folding Umbrella: Size - Free

- Price: 6,930 JPY (tax included)

About Waterfront®

Founded in 1986, Waterfront® has solidified its reputation as a leader in providing stylish and functional umbrellas that tackle common issues faced during rainy or hot days. With over 200 million units sold, this brand has seamlessly integrated into various lifestyles and consistently delivers high-quality products at reasonable prices. Looking ahead, Waterfront aims to elevate its brand value as it transitions to becoming a group company under TSI Holdings and rebrands itself as 株式会社ウォーターフロント in 2025.

Launch Details

• - Release Date: July 10, 2026
• - Availability:

- Official online platform
- WILDSIDE YOHJI YAMAMOTO OSAKA (1-19-15, Higashi-Shinsaibashi, Chuo, Osaka)
- WILDSIDE YOHJI YAMAMOTO HARAJUKU (1-11-6, Jinguumae, Shibuya, Tokyo)
- Yohji Yamamoto at Hankyu Men's Tokyo (2-5-1, Yurakucho, Chiyoda, Tokyo)

Stay updated by following the official social media accounts for WILDSIDE YOHJI YAMAMOTO:

• - Instagram: @wildsideyohjiyamamotojp
• - Osaka Instagram: @wildsideyohjiyamamotoosaka
• - X: @wildsideyohjiJp
• - Download the WILDSIDE Official app to explore more!