WITT and the Wellness Tourism Association Introduce Global Standards for Hotel Wellness

Introducing the Core Wellness Standards for Hotels

In a groundbreaking collaboration, WITT (Wellness in Travel & Tourism) and the Wellness Tourism Association (WTA) have established the first-ever Core Wellness Standards for Hotels. This initiative aims to guide hotels in delivering authentic wellness experiences to their guests, marking a significant advancement in the wellness tourism sector.

The Need for Wellness Standards

The realm of wellness travel is burgeoning, with millions of travelers prioritizing health and well-being during their journeys. However, the rise of wellness-washing—where terms are used without real substance—has made it essential for the industry to differentiate true wellness-focused offerings from mere marketing gimmicks. This is where the Core Wellness Standards come in, providing hotels with a transparent framework to implement and verify genuine wellness practices.

What Are the Core Wellness Standards?

Developed with input from a diverse group of experts in hospitality, nutrition, fitness, sustainability, and travel, these standards comprise clear and measurable benchmarks designed to elevate hotel wellness offerings. The Core Wellness Standards center around five critical pillars:

1. Healthy Eating:
- Ensure the availability of nutritious and dietary-inclusive meals.
- Promote local wellness-oriented dining options.
- Provide access to clean, filtered water throughout the premises.

2. Holistic Healing:
- Create a welcoming and pristine environment.
- Foster conditions conducive to restful sleep.
- Deliver warm and personable service.

3. Nature Integration:
- Incorporate biophilic design elements in indoor spaces.
- Facilitate guest access to green outdoor spaces.

4. Movement Opportunities:
- Offer designated areas and programs for physical activity.

5. Local Community Engagement:
- Prioritize locally sourced supplies and tools.
- Celebrate the local culture and community.
- Commit to environmental protection and preservation.

The Impact on the Wellness Travel Industry

According to Oxana Spivey, VP of Wellness Standards Development at WITT, these standards are vital for hotels seeking to attract wellness-conscious guests. They offer a reliable pathway for hotels to create meaningful wellness experiences, thus enhancing the overall guest experience.

Robin Ruiz, the Founder & CEO of WITT and the President & CEO of the WTA, emphasizes the importance of this initiative, stating that it establishes a consistent and clear definition of wellness in the hospitality sector. This collaborative effort not only fosters industry trust but also inspires innovation, setting a new benchmark for wellness tourism.

Certification and Implementation

Hotels from around the world can now apply for certification under these new standards. The certification process is designed to ensure that hotels meet the rigorous criteria set forth by WITT. By achieving certification, hotels can confidently communicate their commitment to genuine wellness experiences, providing travelers with the assurance they deserve.

For more detailed information about the standards and the certification process, interested hotels can visit wittcertified.com.

About WITT and WTA

WITT™ is a pioneering leader in wellness certification for hotels and resorts, dedicated to advancing wellness travel with impactful experiences for guests and the environment. The Wellness Tourism Association, established in 2018, focuses on creating clarity and credibility in the wellness tourism space through its global membership network. Together, their efforts mark a significant step forward in creating a wellness-centric travel industry that prioritizes the needs of travelers.

In conclusion, the launch of the Core Wellness Standards represents a transformative move towards authentic wellness in the hospitality sector, promising a brighter and healthier future for travelers worldwide.