#Japan #smartphone #Shibuya #Pita Suma #women's service

Pita Suma Launches Women-Only Consultation Service

Introduction
In June 2025, Pita Suma, a smartphone fee review service, introduced a dedicated consultation page aimed specifically at women. This initiative is designed to create an environment where female users can seek advice with confidence, addressing concerns related to smartphone billing and plan comparisons.

The Need for a Women-Centric Approach
Many female users have expressed anxiety when comparing phone plans or discussing billing issues, often feeling more comfortable discussing these matters with fellow women. The new page aims to remove barriers for women seeking to lower their smartphone expenses while providing an avenue for them to connect with female staff who understand their concerns.

Women often feel hesitant to share their financial insecurities with family and friends, leading them to seek out a more supportive and understanding consultation environment. The dedicated page aims to provide just that—an estimation and guidance for their smartphone needs in a relaxed atmosphere.

How the Process Works
The process to utilize the service is user-friendly:
1. Easy Sign-Up via LINE: Users can quickly apply through a simple LINE interface, initiating a diagnostic questionnaire and hearing process.
2. Web Consultation: After reviewing the information provided, staff will guide users to a web consultation.
3. Female Staff Option: If preferred, users have the option to consult with female staff members.
4. Free Support: All recommendations, plan proposals, and procedures are provided at no cost, making it accessible to all women who wish to optimize their smartphone expenses.

Recommended for
This service is ideal for women who may be feeling overwhelmed by their smartphone bills and wish to determine whether they are, in fact, overpaying. Some might hesitate to discuss this topic with friends or family. The option to speak with female staff can alleviate discomfort and lead to informed decisions.

An example of this was a woman in her 30s who felt her monthly bill was high. After applying through LINE, she moved to a web consultation, where she received guidance on cutting unnecessary options and altering her plan—demonstrating the tangible benefits Pita Suma provides.

Further Recognition
Pita Suma gained additional attention when featured on Fuji Television's program, “Honma deka!? TV” on March 12, 2025. Commentator Megumi Ushikubo highlighted the service as a noteworthy option for those looking to improve their quality of life through smarter financial choices.

User Feedback and Future Plans
The development of this women-only consultation page was heavily influenced by feedback from female users. Responses indicated a desire to discuss plans with female representatives, as many felt anxious discussing contracts and reviews with male staff. In a survey conducted by Pita Suma, user satisfaction has averaged 4.6 out of 5 since February 2025, with over 90% of users reporting they were satisfied with the service.

In addition to supporting individual users, Pita Suma has also partnered with Tosa Shimizu City in Kochi Prefecture, establishing a comprehensive partnership agreement aimed at promoting digital support, partially via smartphone billing reviews. This collaboration embodies a more significant commitment to community assistance and regional digital transformation.

Looking ahead, Pita Suma aims to continue enhancing its services while ensuring ease of access to solutions for everyone, irrespective of gender or lifestyle.

Company Overview
Agent Co., Ltd., headquartered in Shibuya, Tokyo, strives to address societal challenges more intelligently and aims to create a society where everyone can smile. Their work centers on tackling Japan's social issues through innovative ventures.

For media inquiries, please contact:
Agent Co., Ltd.
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Media Relations Department
TEL: 03-3780-3911
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