HOOCH Breaks the Mold with Their Explosive New Album FREELOADER

The music scene is about to be shaken to its core with the arrival of HOOCH's first full-length album, FREELOADER, now available through Indica Records. Born in the back of a Chevy Blazer and distilled from life's trials, HOOCH is not just a band; they're a force of nature that detonates sound rather than simply playing music. This album embodies the essence of chaotic living, filled with stories of bar brawls, wild nights, and the relentless aftermath of existence itself—a visceral soundtrack for those who have ever danced too close to the edge.

Frontman Gabriel Bower leads this audacious quintet, attributing the album's narrative to his own personal journey through addiction and financial hardship. He explains, "I used to be a bit of a maniac. The lyrics of tracks like ‘CRASH MY CAR’, ‘TAKE IT TO THE LIMIT’, and ‘NOOSE’ speak to a period when I turned my back on music, believing it could never materialize into something real for me. FREELOADER is the build-up of everything I encountered while I was on the run from myself."

The album's leading single, CRASH MY CAR, is a sonic firebomb of audacity featuring Bower's fierce declarations: "I'm gonna crash my car / Just like the movie stars / Snort cocaine off my Balenciaga." This track is brimming with emotion, weaving together layers of fantasy and stark reality amid a whirlwind of guitars that brings the wildness of the lyrics to life. It’s a nostalgic yet thrilling anthem that captures the reckless determination of the youth of today.

Following this explosive lead, the second single, TEKILLYA, hits with the brutal force of a shattered bottle. Clocking in at just over a minute, it delivers a punch of punk energy blended with surf rock melodies and clever metaphors. Lines like "Hey little rabbit / You better stay out of my garden” echo with aggression, daring listeners to step back or embrace the riotous momentum.

HOOCH consists of a dynamic roster of talent, hailing from Halifax. Alongside Bower are Neil LeMoine on bass and vocals, Andrew Matthews on drums, Morgan Zwicker on guitar, and Kathryn McCaughey on keys and vocals. Each member brings their own colorful story to the band, crafting a unique sonic texture reminiscent of rock legends yet distinctly their own. Under the expert mixing of Peter Edwards and mastering by Ryan Morey, the sound of FREELOADER is not only dangerous but also towering.

The album pulsates with an energy that demands to be played loud, serving as the perfect backdrop for anyone who has ever felt like they had nothing left to lose and everything to shout about. FREELOADER stands as a tribute to the raw, unvarnished side of garage rock—free from embellishment, real in its delivery, and hauntingly relatable.

Whether you are looking for an anthem for tough times or a high-octane soundtrack to accompany your wild nights, HOOCH’s FREELOADER is the record you need on your playlist. It embodies an unfiltered reflection of battles fought and won, serving as a reminder that sometimes, unleashing your chaos can lead to something both beautiful and cathartic.

In a world full of polished pop, HOOCH challenges you to embrace the tumult, dive into the noise, and celebrate your vulnerabilities. FREELOADER is more than just an album; it’s a powerful testament to survival through sound, sure to resonate far and wide within the rock community.

Get ready, because HOOCH has arrived and they’re here to turn it all up to eleven.