Blokees Showcases Over 900 Innovative Toy Products at China Toy Expo 2026

Blokees at the 2026 China Toy Expo

From October 21 to 23, 2026, the renowned toy brand Blokees showcased its extensive product range at the China Toy Expo, featuring more than 900 unique items. This exhibition highlighted Blokees' commitment to innovation and competitiveness in the assembly character toy sector. The company presented products from its two primary lines: Blokees Model Kits and BLOKEES WHEELS.

Showcasing New Releases

Among the treasures displayed, Blokees featured nearly 40 items from various HERO series, including HERO5, HERO8, and HERO10. These items encompass beloved global licensed properties such as Ultraman, Kamen Rider, Transformers, and Mega Man, alongside original intellectual property, Hero Infinity. Among these, over 30 products were revealed for the first time, including the much-anticipated Mega Man HERO10 Series 1, marking a significant debut in the series.

For model kit enthusiasts, Blokees presented around 50 products categorized under Champion, Champion Lite, Fantastic, and Legend lines. These kits feature global IPs spanning from the iconic Transformers to Naruto, Hatsune Miku, and Pokémon. Nearly 10 new models made their entrance, further enriching Blokees' vast portfolio and drawing the eyes of collectors and fans alike.

Collaborations and New Concepts

Besides its established series, Blokees also introduced innovative lines such as DaaLaMode, which allows for articulation and customization of outfits, and the TERRAVENTURE series — an animal-themed collection inspired by Jurassic World. With four new TERRAVENTURE entities making their debut, the brand continues to expand its creative horizons.

The BLOKEES WHEELS range also stood out, with its C, E, and S series that merge assembly techniques with playability, collecting, and customization. Popular names from the Transformers lineup, such as C05 and CT04, were featured in vibrant full-color prototypes for the first time. These prototypes demonstrate a significant evolution from earlier gray versions showcased at previous events, bringing designs closer to their final consumer-ready forms.

Commitment to Innovation

Blokees is not just focusing on products; innovation is a cornerstone of the brand’s strategy. By mid-2026, the company boasted 559 domestically granted patents, along with 25 overseas patents and 85 domestic invention patents, showcasing its dedication to pushing boundaries in toy design and function. Their ongoing research and development efforts signal a bright future for fans and collectors.

Additionally, Blokees is involved in community-oriented initiatives through BFC (Blokees Family Creator). The fourth BFC Creation Contest reached creators across 22 countries and regions, with exceptional works exhibited during the expo, emphasizing the brand's philosophy of creating shared experiences around toy creation.

Guided by the principles of broad appeal, strategic pricing, and global marketing, Blokees remains committed to blending innovative research with global IP partnerships to deliver a diverse array of products and improvements for toy enthusiasts worldwide. Their presence at the China Toy Expo fueled excitement not only among collectors but also reinforced Blokees' status as a leader in the toy industry, making it a must-watch brand in the coming years.