Edan Lui's New Role
2025-05-20 01:54:47

MIRROR's Edan Lui Becomes Ambassador for Bifina Slim in Hong Kong

Edan Lui Takes on a New Role



Mori Shita Jindan Co., Ltd. has officially launched its promotional campaign in Hong Kong with the announcement of Edan Lui, a member of the popular male idol group MIRROR, as the ambassador for their latest product, Bifina® Slim. This product is a limited edition specifically tailored for the Hong Kong market, expanding the company’s Bifina® series.

Who is Edan Lui?


Edan Lui, also known as 呂爵安, is not just a singer but also a celebrated actor. He is one of the twelve members of MIRROR, a boy band that has taken Hong Kong's music and entertainment scene by storm. In addition to his work with MIRROR, Lui has garnered attention for his charm and talent, making him a top choice for brand ambassadorships. With his passion for health and wellness, he has emphasized the benefits of probiotics in maintaining a healthy gut, stating, "I believe I can engage in more stylish and positive activities through the power of probiotics."

Innovative Promotions


To promote Bifina® Slim, Edan will be featured in a variety of advertising formats including television commercials, station advertisements, and online marketing. These promotional efforts are being coordinated with local advertising agencies to ensure a robust presence in the Hong Kong marketplace. Edan's participation includes engaging boxing scenes in commercials, embodying a healthy and active lifestyle.

Celebratory Launch Event


On May 9, a launch event was held at a popular shopping mall in Hong Kong to mark the debut of Bifina® Slim. Edan took the stage to engage with fans through various activities, including a release ceremony and mini-games that fostered personal interaction. The presence of Mori Shita Jindan's representative, Yuji Morishita, further highlighted the company’s commitment to health, as he expressed, "Through the launch of our limited edition Bifina® Slim, we aim to meet local demands and contribute to the health of a wider audience."

Exciting New Formula


Since its introduction in 2014 through local distributors, the Bifina® series has been celebrated for its unique seamless capsule technology, which delivers live bifidobacteria directly to the gut. Bifina® Slim features a new ingredient derived from rose hip, known as Tiliroside, which may help in reducing body fat. This innovative addition enhances the existing formulation of Bifina®, combining probiotics and lactic acid bacteria with this unique material.

Overcoming the challenges associated with processing rose hips, Mori Shita Jindan has successfully designed a product that emphasizes both palatability and stability. Bifina® Slim is the third product in the Bifina® series, following Bifina® S (Super) and Bifina® Si (S.I.), offering a fresh proposal for health habits in the Hong Kong market.

Company Background


Mori Shita Jindan Co., Ltd., established in 1893, has built its legacy on a foundation of service to society. The company began with innovative health remedies and has since expanded its offerings to include pharmaceuticals, quasi-drugs, medical devices, and other health-related products. With a focus on effective healthcare solutions, Mori Shita Jindan has charitably contributed to global well-being. Celebrating its 130th anniversary in February 2023, the company aims to enhance its corporate value by refining its purpose and commitment to health.

As the popularity of Bifina® Slim grows within Hong Kong, the collaboration with Edan Lui promises to strengthen the brand’s reputation and reach in an increasingly health-conscious consumer environment.


画像1

画像2

画像3

画像4

画像5

画像6

画像7

画像8

Topics Consumer Products & Retail)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.