#Japan #Interior Design #WHO #Shinjuku, Tokyo #NOSIGNER

WhO Introduces 95 New Gradient Colors in Collaboration with NOSIGNER

WhO, the renowned wallpaper brand owned by Nohara Group, has partnered with the innovative design firm NOSIGNER to launch an exciting new line of wallpapers featuring 95 new colors, including captivating gradient options. This remarkable collection will be officially released on September 30, and it aims to transform interior spaces with its unique blend of color and texture.

The concept behind these wallpapers emphasizes the tactile quality of paper, utilizing colors that seamlessly blend into various environments, resulting in hues reminiscent of colored paper. The primary aim is to instill a sense of comfort and stimulate creativity in spaces such as corporate meeting rooms, educational institutions, and even children's study zones, where inviting colors and textures can enhance the atmosphere.

NOSIGNER's creative director, Eisuke Tachikawa, shared insights into the design philosophy, stating, “By drawing inspiration from familiar paper products like craft paper and sticky notes, we've infused warmth into our designs, making them naturally blend into any space.” This approach not only highlights the beauty of paper as a material but also focuses on evoking nostalgia and familiarity.

About NOSIGNER

Founded in 2013 by Eisuke Tachikawa, NOSIGNER is a design firm that promotes 'creative co-evolution' through solving societal challenges via innovative design. The company actively works across various fields, including architecture, products, and graphics, to deliver impactful branding and socially responsible design solutions for clients ranging from local governments to international projects.

Their latest collection, categorized as 'Creators Series: CREATORS,' will be priced at ¥4,500 per meter (excluding tax and shipping). Some notable designs include:

• - crush_gradation (CRNS019-021)
• - punch (CRNS022-028)
• - random (CRNS032-041)
• - rhythm_gradation (CRNS052-054)
• - ribbon (CRNS055-064)
• - shred_gradation (CRNS075-077)
• - tear_gradation (CRNS088-090)
• - zigzag (CRNS091-100)

This new wallpaper line emphasizes the beauty inherent in the material 'paper' through experimental techniques such as folding, tearing, and stretching. The versatility of these designs allows them to be adapted to various spaces, whether it be an office, school, or public facility, bringing a sense of texture and elegance.

Eisuke Tachikawa, the representative of NOSIGNER, has shared his thoughts on the design process, and you can catch his detailed insights through an interview available on WhO's website.

About WhO

WhO was founded in 2015 with the aim of creating beautiful spaces that connect with people. Since winning the Good Design Award in 2016, the brand has expanded its collection to over 3,000 unique and expressive wallpapers, all crafted from a designer's perspective. Collaborating with diverse creators across various fields, WhO continually seeks new forms of expression in wallpaper design.

As demand for distinctive wallpaper that enhances the evolving Japanese renovation market increases, WhO remains committed to sustainability by engaging in complete made-to-order production, which reduces waste and environmental impact. Their switch to digital catalogs contributes to lower CO2 emissions and supports a greener approach to design.

By using GREENGUARD Gold certified inks, WhO assures consumers of the safety of their products, aligning with eco-conscious practices. For more information, visit WhO's website.

About Nohara Group

Nohara Group is on a mission to 'CHANGE THE GAME' and redefine the construction industry. Their goal is to innovate supply chains while committing to sustainable growth in a sector that plays a vital role in society. By focusing on reducing waste and CO2 emissions, they aim to contribute positively to both the industry and the environment, ensuring a sustainable future. More details can be found on their official site.