#Japan #Tokyo #Wiz #Advertising Network #Signage Products

Discover the New Advertising Networks from Wiz

株式会社Wiz, headquartered in Tokyo's Toshima Ward, recently announced its expansion into an innovative advertising network featuring six distinct signage media. This initiative aims to provide advertisers with a cutting-edge approach to connect with their target audience based on their everyday life scenarios. Unlike traditional advertising methods that rely solely on demographic targeting, Wiz's new network allows for more natural connections by integrating factors like moving, relaxation, family time, and brand awareness into the advertising experience.

Background and Challenges

In recent times, advertisers have shifted their focus from merely achieving wide reach to designing natural contact points in alignment with daily life contexts. Additionally, offline channels are gaining importance for enhancing brand recall. However, traditional Out-Of-Home (OOH) and digital signage methods have faced several challenges:

• - Limited Contact Points: Many existing setups are fixed in specific locations, resulting in fewer viewing opportunities.
• - Timing Dependency: Advertisements often depend on specific moments, leading to unstable reach to the intended target audience.
• - Disconnected Advertisements: Displays that do not relate to everyday life scenes tend to fall short in fostering brand recall.

Wiz aims to tackle these challenges by creating a seamlessly integrated network of six signage media that allow for repeated consumer interactions with advertisements throughout daily activities, thereby enhancing brand recall.

Service Overview

Service Name: Wiz Signage (Six Media Advertising Network)

• - Target Users: Corporations looking to place advertisements, advertising agencies, local governments, and tourism-related businesses.
• - Offering: Advertising plans for each media, co-sponsorship initiatives, and personalized consultation.
• - Pricing: Ranges from 100,000 to 720,000 yen, depending on consultation. Both standalone and integrated advertising across multiple media are available.
• - Installation Area: Nationwide, including Kagoshima.

The Six Media Channels Available:

1. Real Estate Signage
- Target Audience: Young adults (20-30s) considering moving homes.
- Unique Feature: Direct proximity to users contemplating moves or evaluating properties.

2. Furosauna TV
- Target Audience: Men interested in digital detox and self-improvement during sauna visits.
- Unique Feature: Appeals to users who value personal investment during their relaxation time.

3. Dr.Room
- Target Audience: Pet owners waiting for consultations at veterinary clinics.
- Unique Feature: Specializes in targeting pet owners through in-clinic signage.

4. Miyama Kirishima Kitchen
- Target Audience: Families with children.
- Unique Feature: Naturally integrates with family dining scenarios within community settings.

5. Rev'n'Ice Vision
- Target Audience: Men frequenting restaurants or sports fans.
- Unique Feature: Ensures high-frequency engagement with consumers in dining settings.

6. Tenmonkan Vision
- Target Audience: Shoppers in Kagoshima's main street entertainment area.
- Unique Feature: Features 20 large screens in Kagoshima's bustling Tenmonkan district.

Advertising Value Proposition

Wiz offers three essential advantages for advertisers:
1. Tailored Media Recommendations: Strategically designed proposals based on product characteristics, from brand awareness to acquisition strategies.
2. Integrated Advertising Options: Allows companies to create cross-media campaigns by utilizing multiple media channels.
3. Unique and Niche Engagement: Establishes advertising value through organic interactions in familiar life pathways.

Call for Advertisers

Wiz is actively seeking submissions from:

• - Companies aiming to enhance brand recognition.
• - Local governments interested in regional promotions.
• - Businesses looking to acquire new customers.
• - Advertising agencies utilizing offline media.

Custom advertising plans and co-sponsorship initiatives are available through personalized consultations. Interested parties can easily reach out via the contact form provided: Contact.

Future Prospects

Looking ahead, Wiz plans to enhance its media offerings further while developing proposed advertising campaigns tailored to meet advertiser needs. The goal is to continue advancing a unique signage advertising network that leverages offline touchpoints tightly integrated into everyday life, providing significant value to advertisers.

About 株式会社Wiz

株式会社Wiz strives to solve various challenges in Japan using a suite of IT services. As a comprehensive IT trading company, it leverages the DX-select media platform, Wiz Cloud, to create valuable business opportunities through an extensive distribution network and a diverse range of products.

Company Overview

• - Company Name: 株式会社Wiz
• - Headquarters: South Otsuka Building 12F, 2-25-15 Minami Otsuka, Toshima-ku, Tokyo
• - Founder: Toshi Yamazaki, CEO
• - Business Scope: DX support, GX support, BPO services, regional development initiatives.
• - Website: Wiz Company Website