Annivroad: A Unique Celebration Store Opens in Shinjuku Marui Annex

Explore Annivroad: A Celebration Hub for Fans

A new permanent store dedicated to celebrating anniversaries of works and character birthdays, Annivroad, recently opened on the second floor of Shinjuku Marui Annex, operated by Marui Co., Ltd. under CEO Masahiro Aono. This unique pop-up store, created by Bushiroad Creative, aims to bring fans together for various celebratory events. From exclusive merchandise featuring newly drawn illustrations to engaging exhibitions, Annivroad offers numerous ways for fans to celebrate their favorite characters and stories.

What is Annivroad?

Annivroad operates as a specialized pop-up shop focusing on key celebrations such as anniversaries and character birthdays. The store's offerings include exciting merchandise aligned with these occasions as well as specially designed events that allow customers to commemorate their beloved works and characters. Visitors will discover a vibrant atmosphere filled with creative displays and limited-edition items that resonate deeply with fans.

Capture Memories with the Print Photo Machine!

One of the standout features at Annivroad is the introduction of a print photo machine. This device allows visitors to capture memories using specially designed photo frames featuring the characters' illustrations. Fans can pose together with the frames, taking home a tangible piece of their celebrating moments. Please note that payments can be made at the cash register inside Annivroad, and not every pop-up event may include the photo options.

Introducing the HARTi Photo® Smart Printer

Annivroad proudly features a smart photo printer, dubbed the HARTi Photo®. Under the concept of "creating a space to express your love," this smart printer highlights natural beauty without relying on excessive editing or retouching. It provides a platform for fans to celebrate their favorite characters authentically.

The First Celebratory Pop-Up Shop: BanG Dream! 10th Anniversary

To commemorate the BanG Dream! 10th Anniversary LIVE, a special pop-up shop will take place from January 8, 2026. The event is in honor of the In the name of BanG Dream! concert scheduled for February 28, 2026. Fans can visit the pop-up shop to purchase exclusive merchandise and engage with themed events crafted specifically for this memorable anniversary. More details about the pop-up shop can be found on Bushiroad Creative's official website.

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