#Japan #Shinjuku #ACTUS #KITOKIE #Shimoot

New Limited Edition Fragrance 'Shimoot' from KITOKIE

The renowned Japanese company Actus, based in Shinjuku, Tokyo, has released a limited edition fragrance named 'Shimoot' from its original self-care line, KITOKIE. This delightful fragrance is now available across all Actus stores and online, enticing consumers with its sophisticated blend of hinoki (Japanese cypress) and herbs.

KITOKIE specializes in self-care products infused with the natural essence extracted from the thinning wood of 'Kashimo hinoki', well-known for its quality and sourced from the Nakatsugawa region in Gifu Prefecture. 'Shimoot', meaning 'frosty sound', is designed to encapsulate the serene moments between winter's end and the embrace of spring.

Fragrance Profile

The creation of 'Shimoot' evokes a tranquil scene—frost settling on a hinoki forest as it gradually yields to the warmth of spring sunlight. It opens with refreshing top notes featuring bergamot, orange, rosemary, and two types of mint, creating a cooling sensation. These invigorating scents gradually blend into heart notes of geranium, palmarosa, althea, and ginger, rounded off by a grounding base of Kashimo hinoki, patchouli, and cedarwood.

This multifaceted fragrance delivers a sense of quiet tension and calm, making it a perfect addition to daily self-care routines. Alongside the diffuser for ambient scent, the product lineup includes a room fabric mist, hand cream, and roll-on oil, each promising to enhance well-being.

Packaging Design

The packaging beautifully reflects the gentle shift from the cold of winter to the refreshing palette of spring with a soft, clear blue. This color harmonizes with any interior decor, making 'Shimoot' not just a scent but a lifestyle choice.

Available Items

The KITOKIE 'Shimoot' product range includes:

• - Diffuser (150ml): ¥6,050
• - Room Fabric Mist (100ml): ¥2,970
• - Hand Soap (450ml): ¥3,850
• - Hand Cream (50g): ¥2,420
• - Roll-On Oil (10ml): ¥2,420

(Prices are tax-inclusive)

About KITOKIE

KITOKIE’s mission is rooted in the philosophy of spending quality time with nature, promoting a sustainable approach by utilizing essential oils sourced from the thinning woods of hinoki trees. This practice not only showcases the therapeutic properties of hinoki but also supports local conservation efforts. With its commitment to sustainability, KITOKIE plays an integral role in raising awareness about the Kashimo hinoki and its attributes.

The brand name 'KITOKIE' is derived from a concept that emphasizes cherishing moments with wood and nature. Recognized for its design excellence, KITOKIE received the Good Design Award in 2024, further cementing its place in the world of innovative, eco-conscious products.

For more details about the products and the philosophy behind them, visit the official brand site: KITOKIE.

About Actus

Founded in 1969, Actus has established itself by promoting European modern interior designs in the Japanese market. This unique lifestyle store embraces the theme of 'a mindful life', providing durable, high-quality European furniture, original designs, decor, and fashion. Actus remains committed to reducing environmental impact through sustainable supply chains, advancing circular economy initiatives, and celebrating craftsmanship that stands the test of time.

For further inquiries, visit their official website: Actus or their online shop: Actus Online Shop. You can also stay updated via Instagram: Actus Instagram.