#Sleep 360 #ZAKONE #GOKUMIN

Transforming Urban Wellness: The ZAKONE Experience

The recent Shiogome Beer Festival 2026, held on April 17th and 18th, provided a unique opportunity for urban dwellers to experience wellness in a bustling environment. Hosted by ChStyle LLC's Sleep 360, a dry head spa salon based in Tokyo, the ZAKONE booth showcased the collaborative efforts of five brands aimed at addressing sleep-related challenges in urban life.

ZAKONE: A Network for Sleep Wellness

ZAKONE, managed by NTT DX Partner, stands as a burgeoning community of companies dedicated to tackling sleep issues in Japan. The collaboration featured brands like GOKUMIN, Moneru, Fine, and BREATHER, all offering unique experiences to help visitors rejuvenate amid the lively festival backdrop.

The festival, which saw approximately 10,000 attendees over two days, set the perfect stage for these brands to present their innovative solutions, focusing on head spa experiences, pillow demonstrations, and product sampling.

A Common Urban Problem

With the rise of remote work and the overwhelming information flood, urban residents often find themselves fatigued despite attempting to rest. Problems such as brain fatigue, sleep disturbances, and imbalances in the autonomic nervous system are becoming all too common. The ZAKONE booth's underlying concept—