Yili Launches Innovative AI Comic Series Showcasing Dairy Supply Chain at China Chain Expo
At the recent China International Supply Chain Expo (CISCE) in Beijing, Yili Group made waves by unveiling its groundbreaking comic series powered by artificial intelligence, titled "The Full Chain Alliance Enora's Super Adventure". This initiative marks a novel approach in showcasing the intricate journey of dairy products from farms to consumers, a concept we often take for granted.
Collaborating with the China Agricultural Film and Television Center, Yili has reimagined the supply chain narrative. By leveraging generative AI technology, the comic series breathes life into the typically invisible processes associated with dairy production. It draws readers into a compelling story that personifies Yili’s commitment to transparency and quality.
The series features three key chapters: "Empowering Farms", "Making Manufacturing Smarter", and "Expanding Global Reach". This structure turns cold quality data into engaging narratives, making the information not only accessible but also emotionally resonant for the audience. Yang Chaoqun, Vice President of Yili Group, explains that the aim was to tell the human story behind the dairy supply chain, highlighting the collaborative efforts of all partners involved.
During the premier event, Jen Kelyn, New Zealand's Deputy Secretary for China Relations at the Ministry for Primary Industries, praised Yili for its creative endeavor. She remarked that such a vivid portrayal of the milk production journey unveils the behind-the-scenes activities, making them relatable to the public for the first time.
Yili is no stranger to innovation and excellence. The company operates under stringent quality standards that elevate industry benchmarks. Their farming programs not only support capital investment but also introduce technology and risk-sharing frameworks to partner farms, consequently enhancing the quality of raw milk beyond EU standards. With 77 highly automated production facilities globally, Yili is constantly pushing the envelope on efficiency and productivity. For instance, their flagship facility is capable of processing a staggering 6,500 tons of fresh milk each day.
Moreover, Yili's commitment to global outreach ensures its products are available in over 80 countries, reflecting its strong presence in the international dairy market. The company emphasizes strategic partnerships, currently working with over 2,000 partners across six continents. Initiatives such as the fruit-preservation technology developed in collaboration with AGRANA, which has been implemented in more than 20 AGRANA plants worldwide, underline Yili's focus on sustainability and efficiency.
The Chairman of Yili, Pan Gang, spoke about the future direction of the company, stating, "Vision creates the future, cooperation builds strength, and mutual benefit defines success." He highlighted Yili’s dedication to maintaining quality throughout its three-decade journey, emphasizing their commitment to fostering a greener, smarter, and warmer future for the dairy industry.
This fresh narrative is not just about selling dairy products; it’s about fostering connections between farms, production facilities, and consumers—a true testament to Yili’s ethos of shared growth and sustainability. As consumers become increasingly aware of supply chain dynamics, Yili’s embrace of AI to animate its processes positions it well not just as a leader in dairy production but also as a pioneer in engaging storytelling.
Collaborating with the China Agricultural Film and Television Center, Yili has reimagined the supply chain narrative. By leveraging generative AI technology, the comic series breathes life into the typically invisible processes associated with dairy production. It draws readers into a compelling story that personifies Yili’s commitment to transparency and quality.
The series features three key chapters: "Empowering Farms", "Making Manufacturing Smarter", and "Expanding Global Reach". This structure turns cold quality data into engaging narratives, making the information not only accessible but also emotionally resonant for the audience. Yang Chaoqun, Vice President of Yili Group, explains that the aim was to tell the human story behind the dairy supply chain, highlighting the collaborative efforts of all partners involved.
During the premier event, Jen Kelyn, New Zealand's Deputy Secretary for China Relations at the Ministry for Primary Industries, praised Yili for its creative endeavor. She remarked that such a vivid portrayal of the milk production journey unveils the behind-the-scenes activities, making them relatable to the public for the first time.
Yili is no stranger to innovation and excellence. The company operates under stringent quality standards that elevate industry benchmarks. Their farming programs not only support capital investment but also introduce technology and risk-sharing frameworks to partner farms, consequently enhancing the quality of raw milk beyond EU standards. With 77 highly automated production facilities globally, Yili is constantly pushing the envelope on efficiency and productivity. For instance, their flagship facility is capable of processing a staggering 6,500 tons of fresh milk each day.
Moreover, Yili's commitment to global outreach ensures its products are available in over 80 countries, reflecting its strong presence in the international dairy market. The company emphasizes strategic partnerships, currently working with over 2,000 partners across six continents. Initiatives such as the fruit-preservation technology developed in collaboration with AGRANA, which has been implemented in more than 20 AGRANA plants worldwide, underline Yili's focus on sustainability and efficiency.
The Chairman of Yili, Pan Gang, spoke about the future direction of the company, stating, "Vision creates the future, cooperation builds strength, and mutual benefit defines success." He highlighted Yili’s dedication to maintaining quality throughout its three-decade journey, emphasizing their commitment to fostering a greener, smarter, and warmer future for the dairy industry.
This fresh narrative is not just about selling dairy products; it’s about fostering connections between farms, production facilities, and consumers—a true testament to Yili’s ethos of shared growth and sustainability. As consumers become increasingly aware of supply chain dynamics, Yili’s embrace of AI to animate its processes positions it well not just as a leader in dairy production but also as a pioneer in engaging storytelling.
Topics Consumer Products & Retail）
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