#KADOKAWA #Kewpie Mayonnaise #Ellis Inamine

Celebrate 100 Years of Kewpie Mayonnaise

Kewpie Mayonnaise, a staple in kitchens worldwide, will soon be celebrated in a new book titled 'For the Love of Kewpie' (Japanese: ラブ！ キユーピー味わいつくすマヨネーズのレシピと歴史) set to release on February 19, 2025. This book marks a significant milestone, honoring the beloved condiment as it reaches its centennial anniversary.

Published by KADOKAWA, this vibrant, full-color book combines rich historical insights with delectable recipes that highlight 100 years of Kewpie Mayonnaise. With an incredible array of content, this unique translation will capture the hearts not only of avid fans but also of anyone who enjoys mayonnaise. Its stylish presentation will make it a must-read for food enthusiasts everywhere.

Kewpie Mayonnaise has been an essential component of various culinary creations since its debut in 1925. Originally sold in glass bottles, it has evolved into a thoughtfully designed plastic bottle with a convenient cap, allowing for both drizzling and dipping. Over the years, the versatile mayo has demonstrated its adaptability, now being embraced in cooking, replacing oils in numerous recipes.

The consistent passion for high-quality ingredients, including eggs and other select components, has made Kewpie a household name. The iconic Kewpie character embodies this dedication to excellence, continually drawing in “mayonnaise fans” around the globe with its unmatched flavor.

This upcoming publication features not only fascinating history and exclusive insights into the design choices behind Kewpie Mayonnaise but also includes an impressive collection of unique American recipes. From savory favorites like