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Unveiling New Products: Hakuza and Secca Collaboration

In a remarkable display of artistry and tradition, Hakuza Inc., a gold leaf manufacturer based in Kanazawa, Japan, has teamed up with the creative group Secca Inc. to unveil a range of innovative products during their recent exhibition. Set to take place from October 28 to 29, 2025, at Hakuza's flagship store in Nihonbashi, Tokyo, this event promises an immersive experience into the world of traditional Japanese craftsmanship.

Highlighting Japan's Unique Craftsmanship

Hakuza's enduring mission is to preserve and advance the craft of gold leaf making, particularly the historically significant technique known as "en-tsuke-kinpaku", which has been recognized as a UNESCO Intangible Cultural Heritage. This unique process, which has evolved over 400 years, involves meticulously layering thin sheets of gold onto handmade washi paper, a practice that boasts both artistic merit and cultural significance.

During the two-day exhibition, attendees will have the rare opportunity to witness firsthand the intricate manufacturing techniques of en-tsuke-kinpaku through live demonstrations conducted by skilled artisans from Kanazawa. This not only provides insight into the craftsmanship but also emphasizes the importance of this traditional craft in restoring cultural heritage items such as national treasures.

Innovative Products with Sustainable Practices

The newly launched products are designed with sustainability in mind, showcasing Hakuza's commitment to environmental responsibility while respecting the age-old traditions of gold leaf craftsmanship. By seamlessly integrating traditional methods with contemporary design, Hakuza and Secca aim to inspire a new generation that values both heritage and innovation.

Exhibition highlights include presentations from Hakuza's president, Mina Takaoka, and Secca's CEO, Tatsuya Uemachi, who will share their vision, the concept behind the new products, and the stories that breathe life into them. Their collaboration emphasizes not only the beauty of gold leaf but also its place in modern-day life, where it can enrich various aspects of daily existence.

A Legacy of Excellence and Innovation

Hakuza Inc., founded in the early 20th century, has maintained its reputation as a leader in gold leaf production, notably contributing to the restoration of revered structures like the Konjiko-do at Chuson-ji Temple and the Nishi Hongan-ji Temple. Besides traditional gold leaf, Hakuza has innovated by developing a unique gold and platinum alloy for crafting high-quality gold leaf products that reflect both beauty and durability.

Secca Inc., known for its dedication to promoting Japanese craftsmanship, complements Hakuza's ideals by redefining traditional practices and presenting them with a fresh perspective. Together, they exemplify the fusion of history and modernity, paving the way for future creators.

Conclusion: A Celebration of Japanese Craft

The exhibition at Hakuza Nihonbashi is more than just a product launch; it is a celebration of Japanese culture and craftsmanship. As these two pioneering companies unveil their latest creations, they invite the public to engage with and appreciate the unique heritage that en-tsuke-kinpaku represents. This event serves as a testament to the enduring legacy of crafts that continue to evolve while remaining rooted in tradition.

To discover more about the products and the artistry behind them, join us at Hakuza's flagship store, where the future of gold leaf artistry awaits!

Event Details:

• - Dates: October 28 (Tue), 2025, 14:00 - 16:00 and October 29 (Wed), 2025, 11:00 - 16:00
• - Location: Hakuza Nihonbashi, 2-2-1 Nihonbashi Muromachi, Chuo City, Tokyo
• - Speakers: Mina Takaoka, Hakuza CEO, and Tatsuya Uemachi, Secca CEO

For media inquiries related to the new product launch or the exhibition, please reach out to Hakuza's public relations department.